In the AI-driven digital era, a great content experience is essential to capture user attention and build trust. Engaging, well-structured, and valuable content keeps audiences returning and fuels conversions across channels. HubSpot contributor Clinton Joy has published an article on building a great content experience. He says, “When we discuss digital content, two terms often get tossed around interchangeably, but they serve very different roles in your content strategy: content marketing and content experience. This is the strategic creation and distribution of valuable, relevant content... [...]

AI-proofing your content ensures it remains visible and valuable in an era dominated by generative search and AI summaries. It helps preserve brand voice, authority, and search traffic despite evolving algorithms. Search Engine Journal contributor Martha van Berkel has published an article on merging SEO and content to AI-proof your content. She says, “New AI platforms, powered by generative technologies like Google’s Gemini, Microsoft’s Copilot, Grok, and countless specialized chatbots, are rapidly becoming the front door for digital discovery. We’ve entered an era of machine-led... [...]

Using AI prompts for content audits helps marketers quickly identify gaps, inconsistencies, and outdated information across digital assets. It streamlines the review process by generating actionable insights for improving SEO, clarity, and audience engagement. Orbit Media Studios has published a new video, ‘How to make an AI prompt for content audits’ featuring Andy Crestodina. It covers the following: Digital content best practices How to write a content audit prompt Revise and improve your AI prompt The four ways to give AI a webpage Take a full-page screenshot Test your new AI prompt AI... [...]

Content Marketing Institute has published a new video, ‘Don’t Let Zombie Processes Eat Your Marketing Efficiency’. The CMI team says, “Outdated marketing processes tend to linger if marketing teams lack the institutional memory to properly optimize them. When AI replaces humans, this knowledge gap widens further, leading to “zombie ops” that don’t reflect today’s market needs yet still consume team resources. Robert Rose says marketers need a full structural reset to revive their efficiency. Read this week’s Rose-Colored Glasses for his recommended approach.” Content... [...]

Keyword and page performance reporting helps track how well your target keywords and key pages rank in search results over time. This insight guides SEO improvements and content strategy for better visibility and traffic. Conductor is hosting a webinar, ‘Keyword and Page Performance Reporting’ on Thursday, August 7, 2025, at 1.00 pm EDT. The Conductor team says, “Create robust reporting in Conductor Intelligence by learning how to combine numerous data sources, including your integrated web analytics data, into easy-to-read dashboards and workspaces. Learn how to report on your... [...]

This is a reminder for the DMI webinar on July 29, 2025. Generative search is transforming how users discover and engage with brands. In this exclusive webinar, attendees will be the first to access a groundbreaking study from Search Engine Land and Fractl, revealing how consumers and marketers are adapting in the age of AI-driven search. Digital Marketing Depot is hosting a webinar, ‘How AI is Reshaping SEO: Challenges, Opportunities, and Brand Strategies for 2025’ on Tuesday, July 29, 2025, at 1.00 pm EDT. The DMI team says, “We’ll break down key industry trends, challenges,... [...]

Using Google Analytics, marketers can track AI-driven traffic sources, including chatbots and voice search, to understand user behavior and engagement. It also helps identify high-converting AI-assisted leads, enabling better campaign optimization and ROI measurement. Orbit Media Studios has published a new video, ‘Track AI Traffic and Leads Using GA4’ featuring Andy Crestodina. It covers the following: How to find AI traffic in your GA4 Traffic Acquisition report Create a GA4 exploration for AI traffic Create a RegEx to identify AI traffic referrers Check your data retention settings Challenges... [...]

An editorial calendar helps streamline content creation by organizing topics, deadlines, and publishing schedules in advance. It ensures consistency, improves team collaboration, and aligns content with marketing goals. HubSpot has published a guide to building an editorial calendar. Hannah Harris says, “Whether you’re managing a blog, podcast, email newsletter, or a dozen social accounts, an editorial calendar gives you visibility into your content pipeline. It helps you spot gaps, plan ahead, and keep your team aligned, especially when multiple people are creating or reviewing... [...]

Creating and distributing marketing content involves crafting valuable, audience-focused material and strategically sharing it across platforms to build brand awareness and engagement. Effective distribution ensures the right message reaches the right audience at the right time. Digital Marketing Institute contributor has published an article on creating and distributing great marketing content. Clodagh O’Brien says, “Digital marketing relies on great content! But it’s not enough to create content that gets likes on TikTok or sees thousands of blog impressions. Great... [...]

Content Marketing Institute has published a new video, ‘How B2B Brands Can Ride the Meme Wave to Relevance’. The CMI team says, “B2B marketers might once have dismissed memes as funny “filler content” that rides on the coattails of viral pop culture. But as gen-AI and algorithmic ‘For You’ pages make content more blandly disposable, memes are evolving into fluid, fast-moving containers for shared meaning and relevance. Robert Rose says B2B brands can use memes to prove they don’t just serve the market — they understand it. Find out how in this week’s Rose-Colored... [...]