Purpose-driven marketing is the strategy that revolves around the core objective or purpose of the brand. It is beyond the sales goals.Content Marketing Institute columnist Kim Moutsos has shared three lessons to help brands improve purpose-driven marketing.Moutsos says, “The 2018 Cone/Porter Novelli Purpose Study found that “78% of Americans believe companies must do more than just make money; they must positively impact society as well.”Among the other findings: Two-thirds of consumers surveyed say they would switch to a product from a purpose-driven company, and 68% say they would... (Read More ...)