Three tips to improve purpose-driven marketing
Purpose-driven marketing is the strategy that revolves around the core objective or purpose of the brand. It is beyond the sales goals.
Content Marketing Institute columnist Kim Moutsos has shared three lessons to help brands improve purpose-driven marketing.
Moutsos says, “The 2018 Cone/Porter Novelli Purpose Study found that “78% of Americans believe companies must do more than just make money; they must positively impact society as well.”
Among the other findings: Two-thirds of consumers surveyed say they would switch to a product from a purpose-driven company, and 68% say they would feel more willing to share content with their social networks from purpose-driven companies than traditional companies.
What to learn from innovative purpose-driven brands
Patagonia’s obviously a leader in purpose-driven marketing and on Fast Company’s social-good segment. But it’s far from the only company to study if you’re looking to advance your cause-related or purpose-driven marketing efforts. Here are the lessons that stand out to me”.
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