Product marketing refers to the process of launching a product in the market, promoting it and selling it to the customers. Effective product marketing requires in-depth understanding of the product that enables you to effectively inform your audience about it. HubSpot‘s Kristen Baker has published ‘The Ultimate Guide to Product Marketing in 2020′. Baker says, “Product marketing is a critical part of any business’s marketing strategy. Without it, your product won’t achieve its maximum potential among your target audience. Let’s look at what product marketing does... [...]