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Sunday, January 24, 2021

Archive for the 'Podcasting' Category

COVID-19 Pandemic and Podcast Industry

Podcasting is one of the most promising areas when it comes to marketing and promotion. The podcasters and their listeners are growing significantly which is a great sign for anyone looking for a wide audience. Pulkit Sharma, Co-Founder & CEO, Khabri has published an article on how the podcast industry found a voice during the COVID-19 pandemic. He says, “When the pandemic hit us, nobody anticipated the extent to which it would alter our lives. Just over a year ago, the coronavirus was spreading only in the unfamiliar region of China’s Hubei province. Today, every major country is... [...]

Spotify Podcasts to Grow Your Business

Learning is the best way to grow your business. With the advent of the Internet, we have manifold sources to gain knowledge and information. By listening to podcasts, you can learn about different facets of growing your business. Entrepreneur magazine contributor Deep Patel has shared 11 unique Spotify podcasts for entrepreneurs. He says, “If you’re an entrepreneur looking for some new audio offerings, here are 11 of the most unique and interesting Spotify podcasts for anyone wanting to expand their listening library. 1. Reply All This long-running series began as an exploration of the... [...]

10 Ways to Achieve Success in Podcasting

Podcast publishing is a great way to reach your target audience and capture their interest to promote your products and services. Entrepreneur magazine contributor Baruch Labunski has published an article highlighting the 10 commandments of podcasting success. He says, “As you’re searching for just the right microphone, though, there are 10 “commandments” that will help you set up your podcast for success. 1. Thou shall not do it for the money At least not directly. According to Castos, not only do most podcasts not make any money, but most of them also actually end up costing money... [...]

Improve Your Podcast Performance with These ‘Podcast Topics’

Podcasting is one of the most popular ways to grow your online reach and promote your products and services to achieve better sales performance. Copyblogger contributor Tim Stoddart has shared some useful suggestions on selecting the podcast topics that will help you to make your podcasts more popular. He says, “In 2006, just 22% of people had listened to a podcast. That number more than tripled to 70% by the end of 2019, making podcasting one of the most exciting channels to date. Whether you want to generate passive income or expand your brand’s marketing opportunities, starting a... [...]

Two Tips to Increase Your Podcast ROI

Podcast publishing is picking up with the growth of mobile devices and the rise of Internet users in different age groups. By publishing attention-grabbing and useful podcasts, you can build a following that can result into sales boost. Marketing Land contributor Rodric Bradford has shared two useful ways to improve your podcast ROI. He says, “The new at-home lifestyle brought about by the onset of COVID has driven a significant increase in the numbers of listeners and the numbers of programs in the podcasting and audio-streaming space, and where the channel was a secondary or tertiary option... [...]

Strategies to Improve Your Podcast ROI

Podcast publishing is a proven way to grow your online reach to establish yourself as an authority in your domain and to grow your sales. Marketing Land contributor Rodric Bradford has shared some useful tips to improve your podcast ROI. He says, “The cornerstone of any successful podcast is content. “You have to have something to give the audience other than a sales pitch,” said Karla Joe Helms, co-host of the If You Market They Will Come podcast. “As a marketer don’t look to try to monetize your podcast, worry more about building a consistent high-quality content outflow and go... [...]

Top 5 Podcast Strategies [Video]

Podcast publishing is a great way to reach more people online and promote your products and services. With regular publishing, you can also establish yourself as an authority in your domain. Entrepreneur magazine has published a new video ‘Top 5 Podcast Strategies’ featuring James McKinney. The Entrepreneur team says, “There are more than one million podcasts in Apple Podcasts. But simply hitting “record” and starting a podcast will not lead to long-term success or being ranked highly on the Apple Podcast charts. In this video, “Startup Story” creator and host James McKinney... [...]

How to Monetize Your Podcast [Video]

With the right monetization strategies, you can produce a steady revenue stream from podcasting. Entrepreneur magazine has published a new video ‘How to Monetize Your Podcast’ featuring James McKinney, the host of “The Startup Story”. The Entrepreneur team says, “You have an amazing idea for a podcast and want to determine if it can make money. You can — but only if you treat your podcast as a business. From Day One, “The Startup Story” has generated revenue. While that is not typical for podcasts, it does not need to be such an anomaly. With brand leverage, affiliate... [...]

10 Steps to Start Your Own Podcast

Podcast publishing is a great way to create and share content online and simultaneously promote your product. Besides this, podcasting also enables you to get established as an authentic voice. Lifehacker’s Patrick Allan and Emily Long have published a step-by-step guide to starting your own podcast. Allan and Long say, “For many of us, podcasts are a favorite way to get our news or stay entertained while we’re working out, commuting or getting stuff done around the house. Chances are you probably have a favorite (or seven) that you keep up with on a regular basis. While every... [...]

What It Takes to Run a Podcast with Marketing O’Clock [Podcast]

Successful podcast creation and publishing requires mastering many things. The content you share in your podcast to the way your podcast reaches the target audience, you need to chart out a strong plan. Search Engine Journal’s Brent Csutoras has published a new podcast episode ‘What It Takes to Run a Podcast with Marketing O’Clock’. Csutoras says, “For episode 202 of The Search Engine Journal Show, I had the opportunity to chat with the hosts of Marketing O’Clock, a podcast produced by New York-based, full-service digital agency Cypress North under the SEJNetwork. Every... [...]