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Monday, August 10, 2020

Archive for the 'Podcasting' Category

10 Steps to Start Your Own Podcast

Podcast publishing is a great way to create and share content online and simultaneously promote your product. Besides this, podcasting also enables you to get established as an authentic voice.Lifehacker’s Patrick Allan and Emily Long have published a step-by-step guide to starting your own podcast.Allan and Long say, “For many of us, podcasts are a favorite way to get our news or stay entertained while we’re working out, commuting or getting stuff done around the house. Chances are you probably have a favorite (or seven) that you keep up with on a regular basis.While every... [...]

What It Takes to Run a Podcast with Marketing O’Clock [Podcast]

Successful podcast creation and publishing requires mastering many things. The content you share in your podcast to the way your podcast reaches the target audience, you need to chart out a strong plan.Search Engine Journal’s Brent Csutoras has published a new podcast episode ‘What It Takes to Run a Podcast with Marketing O’Clock’.Csutoras says, “For episode 202 of The Search Engine Journal Show, I had the opportunity to chat with the hosts of Marketing O’Clock, a podcast produced by New York-based, full-service digital agency Cypress North under the SEJNetwork.Every... [...]

Leveraging The Power of Podcasts: The World Needs Your Voice #ad

Steve Olsher is holding a live webinar today to introduce marketers to the sales power of podcasting: Profiting From Podcasts: Live Webinar.In case you haven’t heard of Olsher, he is the host of the top-rated podcasts: Reinvention Radio and Beyond 8 Figures. Today’s webinar is free and it’s live. He wants you to know how to take full advantage of everything podcasting can do for your business.Here are the highlights of today’s Live Webinar:► How to leverage the inordinate power of podcasting to educate, inspire and entertain► How to share your mission and message... [...]

Start Your Podcast Advertising Journey with These Platforms

According to a report from Hanapin Marketing, 50% of the U.S. Internet users listen to podcasts. The report also states that only 4% of marketers are using podcast for advertising.To start your podcast advertising journey you need an appropriate platform. PPC Hero contributor Alaina Thompson has highlighted four platforms you can use for podcast advertising.Thompson says, “The average performance marketer is going to hesitate to jump into podcast advertising due to conversion attribution limits, relative to Google or Facebook ads. However, that lack of adoption by marketers is the exact... [...]

5-Step Guide to Starting a Podcast Series

Approximately 51% of US Internet users listen to podcasts. A Podcast Insights study states that the podcast listeners are loyal, affluent and educated. So if you wish to target a group of people who should have the above three traits, podcast marketing is right for you.WNIP contributor Charlotte Ricca has shared a five-step guide to help you start podcasting.Ricca says, “There are a number of simple steps you can take to ensure your podcast is from an audio perspective as professional as it could be.1. Invest in a digital recorderYour computer can act as a recording device for your... [...]

40 top podcasts are looking for guests. Details inside. #ad

Being interviewed on a top-rated podcast provides you with the opportunity to gain nationwide or worldwide visibility. And this allows you to sell more of your products, programs and services. As a bonus, it builds your fame as an expert in your niche.It doesn’t cost you anything to appear as a guest so it’s the best free publicity you can imagine. If you’ve been looking improved results on your marketing initiatives, and you need to generate more leads, conversations and sales, podcast appearances can get you where you need to go.The podcasting phenomenon is changing the way entrepreneurs... [...]

Meet Today’s Leading Podcasters & Get Booked On Their Shows #ad

Steve Olsher recently shared that he was a guest on a podcast and, in less than 48 hours, he received 12 new inbound inquiries, had nine enrollment conversations and closed three $30,000 sales.All that just from appearing on just one poscast.I you are looking for a new way to get the word out about your products, programs and services, podcasting as a guest may be just what you need. It costs almost nothing, just a bit of your time searching for a suitable podcast and the time it takes to appear on the podcast.Doe you know who the leading podcasters are? Or how to contact them?Olsher just created... [...]

Nielsen’s Marketer’s Guide to Podcasting

Nielsen has published the Marketer’s Guide to Podcasting for the third quarter of 2018. This guide shares insights from the company’s Homescan panel and an online questionnaire of panelists.The Neilsen team says, “This report offers insights regarding listening trends, while examining the correlation between podcast tune-in and category ad spend by focusing on the spending habits of podcast audiences.It also shows the top 50 products and amount purchased annually by podcast fans based on U.S. households. In addition, it examines top genres of podcasts among avid fans based... [...]

IAB’s ‘Podcast Playbook’ guide for marketers

IAB has released the ‘Podcast Playbook’ guide for marketers. The guide helps marketers understand audience demographics, listener behaviors, creative ad formats, delivery, targeting and measurement.The IAB team says, “Nearly a quarter of the 12+ population in the US listens to podcasts on a monthly basis, according toEdison Research’s ‘Podcast Consumer 2017’. That significant percentage presents today’s marketerswith great opportunities to engage with digital media consumers through podcast advertising. Podcastlisteners are highly engaged, react positively to ads in podcasts,... [...]

‘Podcasting and Email Marketing: A Tale of Two Mediums’ – AWeber

Tom Tate says, “The movement is REAL.On July 6th, we set up shop at Podcast Movement in Chicago. At AWeber, we’re total fans of the medium; we recently started our own show, and we know that many of our customers are successful or emerging podcasters. We’re also confident that all podcasters could benefit from email marketing, so we proudly sponsored and attended the event for our second year.I was tasked with writing a recap for our awesome blog readers, and when I sat down to pen (err… type) a draft, I couldn’t articulate the experience in words, other than, “The movement is... [...]