Podcast publishing is a great way to reach out to the audience who belong to your niche and make them your followers. Once you have established, you can start monetizing your podcast.

HubSpot contributor Flori Needle has shared 10 ways to monetize your podcasts.

She says, “In this post, we’ll cover 10 strategies that will help you monetize your podcasts and achieve high ROI.

How to Monetize a Podcast

1. Find sponsorship deals.

Finding sponsorship deals involves finding brands or businesses that want to take advantage of your listenership and giving them space and time to run an ad on your show. Costs depend on the advertiser and your show statistics, but the average cost is $10 to $50 CPM (cost per thousand impressions), and higher prices go to shows with higher listenership.

Dax Shepherd, the host of Armchair Expert, uses this strategy and features ads from sponsors in his show. Some ads are host-read, meaning Shepherd reads them himself, and others are advertiser made. The podcast snippet below is an ad from a recent episode.”

10 Ways to Monetize a Podcast (+ Examples)

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