Local search ads are about more than just visibility — it’s about being the first choice when high-intent customers are ready to call.Search Engine Land is hosting a webinar, ‘Google Ads Masterclass: Local Search Strategies That Convert’ on Tuesday, September 23, 2025.The SEJ team says, “Join this Masterclass to hear Google Ads experts from Roto-Rooter and Invoca share best practices for turning local searches into appointments and sales. You’ll walk away with actionable strategies to capture more high-quality leads, reduce CPA, and prove the... [...]

Local search visibility ensures businesses are easily found by nearby customers when they need products or services. Strong visibility builds trust, drives foot traffic, and boosts community-level brand presence.Search Engine Journal has published an article featuring four strategies to gain local search visibility.The SEJ team says, “The new reality of Search and brand discovery requires an Enterprise-to-Local strategy.Traditional keyword-driven search engine results pages (SERPs) are being disrupted by AI-driven experiences that anticipate, summarize, and even act on users’ needs.As... [...]

Local SEO powered by AI helps businesses appear in relevant searches by analyzing user intent, location data, and real-time trends. It improves visibility, driving more foot traffic and local customer engagement.The latest ‘HubSpot Marketing’ video is titled ’10 Local SEO Strategies That Actually Work in the AI Era’.This video covers the following:How to optimize your Google Business Profile for maximum visibilityThe NAP consistency strategy that builds Google’s trustReview management tactics that actually workLocal keyword research... [...]

Localization SEO helps businesses optimize their online presence for specific regions, languages, and cultural preferences. It improves visibility in local search results and drives geographically relevant traffic.Ahrefs contributor Mateusz Makosiewicz has published an article featuring 10 real-world lessons on Localization SEO.He says, “Localizing done right can deliver serious value. Done wrong, it becomes a black hole of resources with little to show for it.To help you get it right, I turned to someone who’s been deep in the trenches of localization: Erik Sarissky, Head of International... [...]

MOZ has published a free guide ‘The Local SEO Cheat Sheet’.The MOZ team says, ”With the Local SEO Cheat Sheet you’ll be able to answer questions like:What info do you need to onboard a new client?Is your business eligible for a Google Business Profile (formerly Google My Business) listing?How do I find support from Google for my local search question?What local data do I need to include on my website?How do I manage my online reputation and reviews?What do I do when my site fails to rank?What are key local SEO concepts?How can I earn linked unstructured citations?What... [...]

This is a reminder for the SEJ webinar on March 26, 2025. Local SEO helps businesses improve visibility in location-based searches, attracting nearby customers and driving foot traffic. By optimizing for local keywords, Google My Business, and reviews, businesses can boost credibility and sales.Search Engine Journal is hosting a webinar ‘Unlock Local SEO: Online Review Trends Broken Down by Industry’ on Wednesday, March 26, 2025, at 2.00 pm ET.The SEJ team says, “Join us as we explore data-backed insights into the impact of reputation management, revealing key... [...]

Local SEO helps businesses improve visibility in location-based searches, attracting nearby customers and driving foot traffic. By optimizing for local keywords, Google My Business, and reviews, businesses can boost credibility and sales.Search Engine Journal is hosting a webinar ‘Unlock Local SEO: Online Review Trends Broken Down by Industry’ on Wednesday, March 26, 2025, at 2.00 pm ET.The SEJ team says, “Join us as we explore data-backed insights into the impact of reputation management, revealing key trends in customer feedback and review behaviors.We’ll... [...]

Local SEO success relies on optimizing business listings, keywords, and reviews to improve visibility in local search results. Consistent NAP (Name, Address, Phone) details and positive customer engagement help attract nearby customers effectively.Search Engine Journal has made available the ‘Insights From 1,200 Consumers: How Reviews Drive Local SEO Success’ webinar on-demand.Loren Baker says, “In today’s digital-first world, consumers increasingly rely on reviews to guide their choices, making trust a key currency in local business success. Poor reputation is the number... [...]

This is a reminder for the SEJ webinar to be held on December 18, 2024.Reviews significantly impact local SEO success by boosting a business’s credibility and improving its visibility in local search results. Positive, frequent reviews signal trustworthiness to both search engines and potential customers, enhancing rankings and driving more traffic.Search Engine Journal is hosting a webinar ‘Insights From 1,200 Consumers: How Reviews Drive Local SEO Success’ on Wednesday, December 18, 2024, at 2.00 pm ET.The SEJ team says, “In today’s digital-first world,... [...]

Reviews significantly impact local SEO success by boosting a business’s credibility and improving its visibility in local search results. Positive, frequent reviews signal trustworthiness to both search engines and potential customers, enhancing rankings and driving more traffic.Search Engine Journal is hosting a webinar ‘Insights From 1,200 Consumers: How Reviews Drive Local SEO Success’ on Wednesday, December 18, 2024, at 2.00 pm ET.The SEJ team says, “In today’s digital-first world, consumers increasingly rely on reviews to guide their choices, making... [...]