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Tuesday, May 26, 2020

Category Name: Facebook marketing

Facebook Shops and Shops on Instagram: New Business Tools for Marketers [Podcast]

Both Facebook and Instagram have made available different business tools that can help you to make more sales online. Facebook has recently announced a new product called Facebook Shops “to help small businesses adapt and make it easier for people to discover and shop for things they love”.Social Media Examiner’s Grace Duffy has published a new podcast episode ‘Facebook Shops and Shops on Instagram: New Business Tools for Marketers’ to help you understand the Shops features of Facebook and Instagram.Duffy says, “Welcome to this week’s edition of the Social Media... (Read More ...)

Flux: the world’s first 6-in-1 tool for story traffic #ad

Billy Darr has just released his new application for marketers. He calls it Flux. It addresses a cutting-edge marketing technique all marketers should understand.There’s a recent feature that has been added to prominent social media sites, called “Stories”. The most prominent sites that allow you to create stories are Facebook, Instagram, LinkedIn, and there are others, too. Wikipedia explains how stories work in Facebook. Other sites are similar.Facebook Stories are short user-generated photo or video collections that can be uploaded to the user’s Facebook. Facebook... (Read More ...)

Seven Metrics to Analyze Facebook Ad Results

By analyzing your Facebook advertising results you can measure your ad ROI and prioritize your ad budget and strategies. Social Media Examiner’s Amanda Bond has shared seven metrics to help you correctly analyze your Facebook ad results. Bond says, “Do you know if your Facebook ads are working? Wondering which key metrics you should be tracking?In this article, you’ll discover seven important Facebook ad metrics you need to know, where to find them in Ads Manager, and what to do when you’re not getting the results you want.#1: Return on Ad SpendReturn on... (Read More ...)

Strategies to Increase Facebook Page Engagement

Using Facebook Pages you can promote your products and services to the Facebook audience. Pages also help you to create more followers for wider exposure. Social Media Today’s Mark Walker-Ford has shared an infographic highlighting eight ways to increase your Facebook Page engagement rate.Ford says, “Are you looking for ways to generate more engagement on your Facebook Page? Want to encourage more likes, shares and comments on your Facebook posts?This infographic gives eight ways to increase Facebook page engagement in this infographic.Here’s a quick summary:Post... (Read More ...)

Four Steps to Creating a Strong Facebook Marketing Plan

Facebook being the biggest social network needs to have a special place in your marketing strategy. From marketing to advertising – you can use this platform in a variety of ways to grow your business. Social Media Examiner’s Jessica Campos has shared a four-step guide to help you create a strong Facebook marketing plan. Campos says, “In this article, you’ll discover how to create a customer-centric Facebook marketing plan that meets your prospects and customers at every stage of their customer journeys. #1: Map Out Multiple Customer Journey ScenariosAccording... (Read More ...)

AddResponse: Better Performing Facebook and Instagram ads #ad

Today, at 11 AM EST, Teknikforce is launching AddResponse.When you place an ad on Facebook or Instagram, you risk getting negative comments or spam comments about the product you are promoting.A casual viewer who is not interested in your product will just look at the ad and keep scrolling, but the person who is interested will stop and look at the comments thread before they take further action. You want to be sure those comments don’t stop them from clicking to learn more.Negative comments would interfere with clicks on your link. So would comments giving someone else’s affiliate... (Read More ...)

How to Grow Your Facebook Group: Proven Strategies [Video]

Using Facebook Groups you can build your community for marketing. You can gather like-minded people under one roof and utilize this gathering to promote your products and services. To help you effectively utilize Facebook Groups, Social Media Examiner team has published a video ‘How to Grow Your Facebook Group: Proven Strategies’ featuring Bella Vasta.SME team says, “Want a bigger, more engaged Facebook Group for your business? Facebook Groups expert Bella Vasta shares the tactics she’s used to grow her own group on Facebook. You’ll discover multiple ways... (Read More ...)

Your Guide to Choosing Best Facebook Ad Type for Your Business

Approximately 1.6 billion people worldwide are connected to a small business on Facebook. By advertising on Facebook you get an opportunity to put your products and services in front of them. HubSpot contributor Bethany Cartwright has shared a short guide to choosing the best Facebook ad type for your goals.Cartwright says, “In this post, we’ll walk through each of the different Facebook Ad types and help you figure out which ads you should run for different campaign goals. 1. Post EngagementIf you regularly post content on your Facebook page, you probably know... (Read More ...)

How to Analyze Your Facebook Ad Results: 7 Metrics to Track [Video]

To improve your Facebook ad performance it is necessary to analyze them in terms of views and visitor response. You can do it with the help of pre-decided metrics. Social Media Examiner team has published a new video ‘How to Analyze Your Facebook Ad Results: 7 Metrics to Track’ to help your better understand your Facebook advertising results.SME team says, “Wondering whether your Facebook ads are working? Not sure which metrics to track? Facebook Ads expert Amanda Bond shares 7 metrics to watch: Return on Ad Spend, Purchase Conversion Value, Cost per Purchase, Earnings... (Read More ...)

How to Set Up Facebook Business Manager and Mistakes to Avoid [Video]

Facebook’s Business Manager tool helps you to organize and manage your business. With Business Manager you can manage company’s pages, ad accounts, catalogs and pixels in one place.Social Media Examiner team has published a new video ‘How to Set Up Facebook Business Manager and Mistakes to Avoid’ featuring Dennis Yu.SME team says, “Do you need to set up Facebook Business Manager? Worried you’ll make a mistake? Facebook Ads expert Dennis Yu shows you, step by step, how to set up and use Facebook Business Manager. You’ll learn how to manage... (Read More ...)

How to Track Facebook Ads in Google Analytics [Video]

Google Analytics platform helps you to track your website performance to improve user experience. You can also track your Facebook ads using this platform. 99 Signals’ Sandeep Mallya has published a video highlighting how you can track your Facebook ads with Google Analytics. Mallya says, “Do you use Facebook ads to drive traffic to your website? Then you’d probably know you can’t always rely on Facebook Insights to provide you with accurate data.This is where you need Google Analytics, which provides a more accurate picture of traffic stats from Facebook ads.... (Read More ...)

How to Setup Your Facebook Pixel and Add it to WordPress [Video]

Facebook pixel is a snippet of JavaScript code that allows you to track visitor activity on your website. By analyzing the visitor movement you can plan and publish the content that brings better results.Social Media Examiner team has published a new video titled ‘How to Setup Your Facebook Pixel and Add it to WordPress’ featuring Amanda Bond.SME team says, “Using simple language, Facebook ads expert Amanda Bond demystifies the Facebook pixel. She explains what the pixel is, how it works, and three reasons the pixel is so valuable to marketers. You’ll discover... (Read More ...)