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Thursday, January 27, 2022

Archive for the 'Keyword Research Tips' Category

‘How To Create Authentic Connections In A Digital World’ Webinar June 11 [Webinar]

In the wake of COVID-19 pandemic, the work from home (WFH) concept is seen as a new normal today. For the people who so far engaged physically, the challenge is how to establish new connections online. On24 is hosting a webinar ‘How To Create Authentic Connections In A Digital World’ featuring Mark Bornstein, VP of Marketing, ON24 on Thursday, June 11, 2020 at 2.00 pm ET. The On24 team says, “In today’s WFH landscape, digital marketers are tasked with driving the entire buyer’s journey- from lead to revenue. That means creating content experiences that rise above the noise of a competitive... [...]

‘Social Media Advertising That Works’ Webinar June 9 [Webinar]

Social media advertising offers a flexible way (in terms of budget) to promote your products and services. With well-designed ads, you can persuade the social media users to take desired action. Rival IQ is hosting a webinar ‘Social Media Advertising That Works’ featuring Nathan Okuley on Tuesday, June 9, 2020 at 1.00 pm ET. The Rival IQ team says, “Join us for a live interview with Nathan Okuley, marketing strategist with years of experience with big brands like Mission Coffee Co., Justice, Ologies, and more. With our host, Seth Bridges, Nathan will dive into the strategies behinds... [...]

‘How To Do Keyword Research Using Free Tools’ Webinar June 3 [Webinar]

Effective keyword research helps you to discover words and phrases that people use in search engines. By identifying these words and phrases you can optimize your content for search engine result pages. Vertical Leap‘s Michelle Hill is hosting a webinar ‘How to do keyword research using free tools’ featuring Marie Turner on Wednesday, June 3, 2020. Hill says, “Keyword research is key to the success of your SEO and PPC strategies as it helps you continually find new opportunities to connect with your audiences. As competition in the search results continues to grow and available... [...]

Which of My Competitor’s Keywords Should (& Shouldn’t) I Target?[Video]

Effective keyword research and targeting leads you gain better search engine performance. And by research your competitor’s SEO strategies you can improve yours. MOZ team has published a new video ‘Which of My Competitor’s Keywords Should (& Shouldn’t) I Target?’ featuring Rand Fishkin. MOZ team says, “You don’t want to try to rank for every one of your competitors’ keywords. Like most things with SEO, it’s important to be strategic and intentional with your decisions. In this fan favorite Whiteboard Friday, Rand shares... [...]

Improve SEO with These Keyword Research Tools

Keyword research remains at the heart of an SEO strategy. By selecting the most appropriate keywords you can create content that gets you desired web traffic from search engines. To help you smoothly perform the keyword research process, SEMrush contributor Rob Woods has shared a list of 12 useful keyword research tools. Woods says, “Keyword research isn’t just about a “keyword”; it is about phrases and questions your target audiences are using to find the answers, products, and services they need. These phrases and questions a critical component of any form of a marketing... [...]

Everything You Need to Know about LSI Keywords

LSI (Latent Semantic Indexing) keywords are words and phrases that Google sees as semantically-related to a topic. In most cases LSI keywords are synonyms to the word searched for. Ahrefs’ Joshua Hardwick has shared a comprehensive article on LSI keywords. Hardwick says, “Latent Semantic Indexing (LSI), or Latent Semantic Analysis (LSA), is a natural-language processing technique developed in the 1980s. Unfortunately, unless you’re familiar with mathematical concepts like eigenvalues, vectors, and single value decomposition, the technology itself isn’t... [...]

Five Steps to Find BERT Keywords

Google’s BERT (Bidirectional Encoder Representations from Transformers) algorithm update is considered one of the most significant algorithm updates in the recent past. To help you adjust with the new algorithm, Seer Interactive contributor Taylor Hurff has shared five steps to find BERT keywords. Hurff says, “To find new keywords you rank for after BERT and those you stopped ranking for after the update, you’ll need to head over to Google Search Console. You can attempt this same process with SERP tracking tools, but as we mentioned above, they won’t be nearly as comprehensive... [...]

Eight Steps to Rank Your Website for Specific Keywords

SEO keywords are used in website copy to attract relevant, organic search traffic and improve your site ranking. Well defined keywords help your target audience to find the most appropriate content on your website. Distilled contributor Robin Lord has shared eight steps to help you rank your website for specific keywords. Lord says, “I’ve started working with teams who have spent months or years trying to perfect their technical setup, who’ve invested thousands in link building campaigns but haven’t made sure they include the keyword they are targeting on the relevant page.  I... [...]

Building and Assessing a SEO Holiday Keyword List [Podcast]

Your holiday marketing efforts need a strong SEO strategy for reaching more people online. And for better SEO performance you need an ability to perform effective keyword research. Searchmetrics contributor Jordan Koene has published a new podcast episode ‘Building and Assessing a SEO Holiday Keyword List’ featuring Tyson Stockton. Koene says, “Santa is always making his list and checking it twice, and Searchmetrics is following suit with our holiday triage mode checklist to help keep SEOs on track during a hectic holiday season. Join Ben and Searchmetrics’ Director of Services... [...]

8-Step Guide to Choosing Right Keywords

Keywords play very important role in achieving higher search engine rankings. There are several tools that help you to perform keyword research. But it is the context that plays larger role in the whole process. Search Engine Journal contributor Corey Morris has shared an eight-step guide to help you run through the process of keyword research. Morris says, “We need to be careful to choose the right keywords to optimize for. We can do so by taking an approach that includes specific principals to keep us on track for the right targeting for our organizations. 1. Identify Goals It might... [...]