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Thursday, May 23, 2019
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Archive for the ‘ Keyword Research Tips ’ Category

‘The ins and outs of keyword research’ – Search Engine Land

Amy Bishop says, “A great way to expand your PPC account is by performing keyword research in order to uncover untapped opportunities. Keyword research is a key tactic for growing an account — especially new accounts, but even mature accounts can stand to benefit from ongoing expansions. When keyword research does & does not make sense Keyword research […]

‘3 Content Tweaks to Increase Your Blog Traffic without Spending a Penny’ – Business.com

Jawad Khan says, “Having a blog means you generally want more traffic to your content. No matter how many monthly blog visitors you have, you still want more. Better traffic means more opportunities to build relationships, generate leads, and ultimately make money. The problem with most of the conventional traffic generation advice is that it’s either […]

‘3 Tools to Uncover Your Competitor’s Keywords’ – Entrepreneur

Asim Mughal says, “If we talk about website optimization, keyword research is an essential part for both PPC marketing and search engine optimization success. The internet is choke full of articles by search marketing experts who tell you that it is necessary to optimize your site for the terms that people are actually searching for. But […]

‘A Cold, Hard Lead Conversion Case for Low-Volume Keywords’ – HubSpot

Kayli Kunkel says, “Not all keywords are created equal. Some, like “marketing,” draw in huge crowds of searchers each month. Others, like “marketing tips for small shoe store companies,” might squeak out a couple hits. As marketers, we’re often conditioned to go after attainable high-volume keywords. You know, the kind that pull in over a […]

‘Five free content ideation tools if you’re fed up of Google Keyword Planner’ – Econsultancy

Ben Davis says, “If you are a low spender on AdWords, Google Keyword Planner now shows only very broad traffic ranges for suggested search terms. This is inconvenient for the many writers out there who like to use this tool to plan their content. Here’s a really quick roundup of five genuinely useful and fun alternatives […]

‘Google will soon report null Quality Scores for new & low-activity keywords’ – Search Engine Land

Ginny Marvin says, “Beginning the week of September 12, new keywords and keywords that haven’t received any recent clicks and impressions will have a reported Quality Score in AdWords of null, represented by dashes (“–“). By default, any keywords with null Quality Scores will be excluded from reports and automated rules that have Quality Score […]

‘Should SEOs and Marketers Continue to Track and Report on Keyword Rankings? – Whiteboard Friday’ – MOZ

MOZ team says, “Is the practice of tracking keywords truly dying? There’s been a great deal of industry discussion around the topic of late, and some key points have been made. In today’s Whiteboard Friday, Rand speaks to the biggest challenges keyword rank tracking faces today and how to solve for them”. Should SEOs and […]

‘Do keyword rankings even matter anymore?’ – Search Engine Land

Winston Burton says, “Some SEOs and brands think that rankings are a very important metric to track for SEO success. But is this really the case? Some sites rank well for high-volume keywords but don’t get any benefit from it because the keywords do not meet user intent, and the user ends up leaving the […]

‘What the heck is going on with Google Keyword Planner?’ – Search Engine Land

Ginny Marvin says, “First there were the error notices that users have to have an active campaign, not just an AdWords account to access Keyword Planner. Then came combined search volumes for close variants. A Google spokesperson has confirmed with Search Engine Land that users do not have to have an active campaign to use […]

‘7 types of keywords to boost your SEO strategy’ – Search Engine Land

Ryan Shelley says, “Keywords are essential to every aspect of your SEO campaign, from on-site placement and usage to link prospecting and acquisition. Knowing which terms to target and how to target them can either produce great results or end in a huge flop. Defining and categorizing your keywords will help in your link outreach […]