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Friday, December 2, 2022

Archive for the 'Keyword Research Tips' Category

My Favorite Keyword Research Strategy [Video]

Keyword research is the process of finding and analyzing search terms that people enter into search engines with the goal of using that data for a specific purpose. Watch Neil Patel’s latest video ‘My Favorite Keyword Research Strategy’ to learn about a successful keyword research strategy he has been using. He says, “Want to know how I find keywords that bring me tons of traffic? It’s maybe the most important part of nailing your SEO strategy. 68% of online activity starts with a query in a search engine like Google or Bing. Identifying the right word to include in... [...]

Three Steps to Find Niche Keywords for SEO

Niche keywords can be an opportunity to attract highly targeted traffic in a short time since they typically refer to specific things that don’t have a lot of competition. Ahrefs contributor Mateusz Makosiewicz has published an article featuring three steps to find niche keywords for SEO. He says, “In this guide, I’ll show you how to find niche keywords with Ahrefs in three steps. Step 1. Create an initial keyword list Open Ahrefs’ Keywords Explorer, type in broad terms that point to certain markets, products, or interests (i.e., seed keywords), and hit enter. Then... [...]

MOZ Announces Keyword Research Certification Course

Keyword research is a fundamental aspect of any SEO strategy, so it’s important to know why you should do it, and how you should go about it. MOZ contributor Emilie Martin has announced the launch of the MOZ Keyword Research Certification Course. Explaining what’s included in the Keyword Research Certification, she says, “The Keyword Research Certification is a five-part series focused on keyword research, strategy and analysis. Complete with over four hours of video lessons, tasks, and activities, you’ll be able to test your understanding and apply important concepts... [...]

Metrics for Better Keyword Research [Video]

MOZ has published a new episode of Whiteboard Friday video ‘Metrics for Better Keyword Research’ featuring Tom Capper. The MOZ team says, “Many SEOs think of keyword research as a very basic part of SEO, which can actually be a problem. In today’s Whiteboard Friday, Tom explains some of the common mistakes SEOs make when doing keyword research that are easy to fix, many of which come from metrics like search volume, click-through rate, and difficulty.” MOZ  [...]

Strategies to Measure Keyword Difficulty

Keyword Difficulty is the process of evaluating how difficult it is to rank in Google’s organic search results for a specific term. A keyword’s difficulty is based on a number of different factors, including domain authority, page authority, and content quality. Search Engine Journal contributor Benj Arriola has published an article explaining how to measure keyword difficulty. He says, “Keyword difficulty can come in a variety of metrics from various tools. In some cases, keyword difficulty is synonymous with keyword competition or competitiveness. Or, you may hear... [...]

MOZ Shares Keyword Research Tips

Keyword research is the process by which you research popular search terms people type into search engines like Google. MOZ contributor Tom Capper has published an article featuring some useful tips on keyword research. He says, “There are three main ways I think we’re turning what should be an involved piece of strategic thinking into tedium. I’ll cover them below, along with what to focus on instead. Quantity vs. quality If you hit up your favorite search engine and look for some guides on how to conduct keyword research, you’ll find that a common theme is to start by... [...]

How to Do Keyword Research for SEO: The Ultimate Guide [E-book]

Search Engine Journal has published an e-book ‘How to Do Keyword Research for SEO: The Ultimate Guide’ explaining the keyword research process. It covers the following chapters: How to Get Started With Keyword Research for SEO How to Use Local Keywords to Rank Higher on Google Tips for Keyword Research & Content Localization Success 13 Unique & Free Keyword Research Tools You Didn’t Know You Needed How To Use Social Media for Keyword Research Long-Tail Keyword Strategy: Why & How to Target Intent for SEO SEO Keyword Research: 15 of the Biggest Mistakes You MUST Avoid How... [...]

Tips to Find a Website’s Keywords

When you want to check a specific website’s keywords, you won’t find a website’s keywords by viewing its HTML code or using the “find” function. Ahrefs contributor Mateusz Makosiewicz has published an article featuring some useful advice on finding a website’s keywords. He says, “If you’re curious, here’s why you need a premium SEO tool. An old method for finding keywords was to view a page’s HTML code and look at these two parts of the code: <meta name=”keywords”> – This is where SEOs used... [...]

Why It’s Getting Harder to Rank for Some Commercial Keywords [Answered]

Achieving higher SEO rankings is a challenging task. Selection of the right keyword makes this process easy. MOZ contributor Dominick Sorrentino has explained why it’s getting harder to rank for some commercial keywords. He says, “Our inbound lead generation is highly dependent upon SEO — it’s how we get more than 70% of our leads. So, naturally, we got a tad nervous when we saw some of our top commercial landing pages dipping out of top-five positions for their targeted search terms. When we took to the SERPs to investigate who was unseating us, we discovered something... [...]

Everything You Need to Know about Long-Tail Keywords

Long-tail keywords are highly specific search queries that tend to have relatively low search volumes. Semrush contributor Kelly Lyons has published an article explaining long-tail keywords. She says, “Let’s quickly take a look at examples of words that don’t qualify as long-tail keywords. Here are examples of very broad “head terms” that aren’t long-tail keywords: coffee filters iced coffee marketing agency marketing expert See how these terms are short and not very specific? Those are features that keywords that aren’t long-tail terms... [...]