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Sunday, February 28, 2021

Archive for the 'Keyword Research Tips' Category

What Are Negative Keywords and How to Use Them

Negative keywords are phrases, terms or entire queries you specify, which you don’t want your ads to show for. Vertical Leap’s Mihai Serban has published an article on negative keywords and how to use them. He says, “Google defines negative keywords as “a type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads aren’t shown to anyone who is searching for that phrase”. For example, a web design agency will likely target “web design” as a top keyword but it’s only interested in paying for traffic from people and companies showing... [...]

Four Ways to Find Related Keywords

To achieve content and SEO success in 2021, you need to create content that ranks at the top of the search engines and drives organic traffic. SEMrush contributor Erika Varagouli has shared a four-step guide to help you find related keywords and using them. She says, “In this guide, we’re going to walk you through several different ways to find related keywords and take a detailed look at using them effectively as part of your SEO strategy. Specifically, we’ll be taking a look at: What Are Related Keywords? 4 Ways To Find Related Keywords 1. Semrush Keyword Magic Tool 2. Semrush... [...]

Everything You Need to Know about Meta Keywords

Meta keywords are used to give search engines more information about your website page’s content. By using meta tags, you can attract more visitors from the search engines. Ahrefs contributor Joshua Hardwick has published an in-depth article on meta keywords. He says, “It’s important to remember that there’s more to SEO than Google, so there are a couple of reasons why you might still want to use the keywords meta tag. 1. It may still be used by Yandex Yandex is the Internet’s largest Russian search engine, with a market share roughly equal to that of Google’s in Russia. Their... [...]

Improving Keyword Research Using Google Trends

Keyword research helps you to learn what types of words and phrases generate the most audience interest, internal clicks, and linger time to improve your site’s ranking. SEMrush contributor Connor Lahey has published an article on improving keyword research using Google Trends. He says, ” This article will go over key points on how to harness the power of Google Trends in the service of your company’s SEO ranking, marketing techniques, social media presence, and beyond: What Is Google Trends? How Do I Use Google Trends? Get More Insights Into Your Website Keywords Google Trends Related... [...]

6-Step Guide to Doing Keyword Research for SEO

Effective keyword research can help you to improve your SEO performance and increase website visitors. Ahrefs contributor Tim Soulo has published a 6-step guide to help you perform keyword research for SEO. Soulo says, “Keyword research also helps you to answer questions like: How hard will it be to rank for this keyword? How much traffic am I likely to get if I rank for this keyword? What kind of content should I create to rank for this keyword? Are people searching for this keyword likely to become my customers? Finding the right answers to these questions will help you pick your battles... [...]

Impact of Misspelled Keywords on SEO

Keywords play an important role in search engine optimization. Many times, we misspell the words in the content which may affect the SEO process negatively. Search Engine Journal contributor Ryan Jones has highlighted the impact of misspelled keywords on SEO performance. He says, “There used to be a time where we could gain some traffic by capitalizing on common misspellings. I’m sure you can still see some old SEO articles about this showing up in Google, and I’m sure you can even find some SEO pros recommending it – but that’s no longer the case. These days, Google and Microsoft... [...]

Keyword Research: The Complete Beginner’s Guide

Blogging Wizard’s  David Hartshorne has published a new guide called ‘Keyword Research: The Complete Beginner’s Guide’. This comprehensive guide covers the following: What are keywords? What are search queries? Short tail vs long tail keywords The keyword research process. Hartshorne says, “As a blogger, I’m sure you’ve come across the term ‘keyword research’. But perhaps you’re not quite sure what it entails? In short, keyword research involves finding the keywords (or search queries) that represent your site and your blog. And once your research is done,... [...]

SEO and Long-Tail Keywords

A long-tail keyword is a keyword that has a main keyword in it with several variations added with other words. Portent’s Katie Spencer has published a comprehensive article on why long-tail keywords are very useful for better SEO performance. She says, “Long-tail keywords matter because they convert better. After all, the people searching for them know just what they want. And by targeting those keywords with your content, you can give them what they are looking for. As a result, all those long-tail phrases generate more revenue. Long-tail keywords can also help you create new content... [...]

A Quick Hack That’ll Help You Rank For More Keywords [Video]

Achieving high rankings in search engines is one of the goals of every business. Your selection of keywords plays an important role in this process. In his new video ‘A Quick Hack That’ll Help You Rank For More Keywords’, Neil Patel has some help for you. He says, “Today I’m going to share with you a quick hack that’ll help you rank for more long-tail keywords. So if you already have it, make sure you sign up for Google search console. It’s a free app from Google, that tells you any errors you have on your website, what keywords you’re ranking for,... [...]

Your Guide to Keyword Research for SEO

Effective keyword research enables you to discover priority terms, phrases, and questions to optimize your content for SEO. Seer Interactive contributor Ben Ballance has shared a comprehensive article on doing keyword research for better SEO performance. Ballance says, “Keyword research is one of the building blocks of SEO. And, really, any successful digital marketing. By uncovering and optimizing around how people search for your product or service, you are ensuring your content speaks the same language as your users. As an added benefit, search engines are more likely to understand the... [...]