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Friday, June 18, 2021

Archive for the 'Keyword Research Tips' Category

Five Steps to Perform Local Keyword Research

Local keyword research is the process of finding keywords that people search for when looking for local products and services. Ahrefs contributor Joshua Hardwick has shared a five-step process to help you perform local keyword research in 2021. He says, “In this guide, you’ll learn: Why local keyword research is important How to do local keyword research How to deal with multiple locations What to do with blog posts How to track local keyword rankings Why is local keyword research important? Local keyword research is important because you need to understand what people type into search... [...]

How to Do Keyword Research for SEO [Guide]

Loren Baker Founder, Search Engine Journal has announced the release of ‘How to Do Keyword Research for SEO: The Ultimate Guide’. Download this guide to learn how to find the right keywords that will help you rank higher in search and create a stable keyword research process you can use. The SEJ Team says, “Get guidance and answers on how to get it right with our latest ebook, How to Do Keyword Research for SEO: The Ultimate Guide. Covering best practices for performing keyword research today, this guide will answer questions like: What is keyword research, and why is it important? How... [...]

How to Find Low Competition Keywords for SEO [Video]

Ahrefs has published a new video ‘How to Find Low Competition Keywords for SEO’ featuring Sam Oh. In this tutorial, you’ll learn how to find low competition keywords. Ahrefs  [...]

Wasteful Wednesday Day#25 – Keyword of the Week ‘Scholar’

Seer Interactive has published a new video Wasteful Wednesday Day#25 – Keyword of the Week ‘Scholar’ featuring Will Reynolds. He says, “This Wednesday I decided to look for clues and domains around Google Scholar. So I think that this video is going to be helpful for almost everyone, but it’s going to be most helpful for those folks that are in the healthcare industry. We decided to take a look at where Google Scholar is showing up in the top five or top ten results. Then use that information to say, “if Google is showing Google scholar in the top few, that means that... [...]

What Are Negative Keywords and How to Use Them

Negative keywords are phrases, terms or entire queries you specify, which you don’t want your ads to show for. Vertical Leap’s Mihai Serban has published an article on negative keywords and how to use them. He says, “Google defines negative keywords as “a type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads aren’t shown to anyone who is searching for that phrase”. For example, a web design agency will likely target “web design” as a top keyword but it’s only interested in paying for traffic from people and companies showing... [...]

Four Ways to Find Related Keywords

To achieve content and SEO success in 2021, you need to create content that ranks at the top of the search engines and drives organic traffic. SEMrush contributor Erika Varagouli has shared a four-step guide to help you find related keywords and using them. She says, “In this guide, we’re going to walk you through several different ways to find related keywords and take a detailed look at using them effectively as part of your SEO strategy. Specifically, we’ll be taking a look at: What Are Related Keywords? 4 Ways To Find Related Keywords 1. Semrush Keyword Magic Tool 2. Semrush... [...]

Everything You Need to Know about Meta Keywords

Meta keywords are used to give search engines more information about your website page’s content. By using meta tags, you can attract more visitors from the search engines. Ahrefs contributor Joshua Hardwick has published an in-depth article on meta keywords. He says, “It’s important to remember that there’s more to SEO than Google, so there are a couple of reasons why you might still want to use the keywords meta tag. 1. It may still be used by Yandex Yandex is the Internet’s largest Russian search engine, with a market share roughly equal to that of Google’s in Russia. Their... [...]

Improving Keyword Research Using Google Trends

Keyword research helps you to learn what types of words and phrases generate the most audience interest, internal clicks, and linger time to improve your site’s ranking. SEMrush contributor Connor Lahey has published an article on improving keyword research using Google Trends. He says, ” This article will go over key points on how to harness the power of Google Trends in the service of your company’s SEO ranking, marketing techniques, social media presence, and beyond: What Is Google Trends? How Do I Use Google Trends? Get More Insights Into Your Website Keywords Google Trends Related... [...]

6-Step Guide to Doing Keyword Research for SEO

Effective keyword research can help you to improve your SEO performance and increase website visitors. Ahrefs contributor Tim Soulo has published a 6-step guide to help you perform keyword research for SEO. Soulo says, “Keyword research also helps you to answer questions like: How hard will it be to rank for this keyword? How much traffic am I likely to get if I rank for this keyword? What kind of content should I create to rank for this keyword? Are people searching for this keyword likely to become my customers? Finding the right answers to these questions will help you pick your battles... [...]

Impact of Misspelled Keywords on SEO

Keywords play an important role in search engine optimization. Many times, we misspell the words in the content which may affect the SEO process negatively. Search Engine Journal contributor Ryan Jones has highlighted the impact of misspelled keywords on SEO performance. He says, “There used to be a time where we could gain some traffic by capitalizing on common misspellings. I’m sure you can still see some old SEO articles about this showing up in Google, and I’m sure you can even find some SEO pros recommending it – but that’s no longer the case. These days, Google and Microsoft... [...]