Your website’s landing page is one of the most important elements when it comes to capturing the attention of your visitors and persuading them to make a purchase. UX Collective contributor Chris Ashby has shared landing page design best practices that can help you to increase conversion rate. He says, “These are design changes that I have found to have a quick, but meaningful impact on conversion. 1 — Friction reducers Friction reducers are probably the easiest item to implement on this list. Simply put, friction reducers do just that, they reduce friction for the user to continue... [...]

Well-designed and attractive landing pages help marketers in improving their conversion rates. A right landing page helps webmasters attract more prospects and convert into customers. HubSpot’s Karla Cook has shared sixteen examples of effective landing pages. Cook says, “How do you convince your visitors to take the plunge on your website? There are so many elements that a top-notch landing page needs, and making those elements the “best” they can be often depends on what your landing page goals are. Take form length, for example. It’s just one of the many components... [...]

Itai Elizur says, “So you and your marketing team spent quite a significant amount of time choosing the most appropriate template and messaging for your landing page, and didn’t get enough traction? Often due to a high bounce rate, this phenomenon is a real problem for marketers struggling to convert users. While landing pages will vary according to the desired call-to-action, some items must appear for users to actually pay attention to the messaging. Therefore, regardless of whether you opt for a fully customized landing page or an automated service, make sure to consider the following... [...]

The latest ‘Web Marketing Today’ blog post is titled “Landing Page Analysis in Google Analytics”. Melissa Mackey says, “Business websites typically have conversion goals for their visitors to act on. Whether it’s purchasing a product, filling out a form for more information, or signing up for a webinar, the initial step in the path to goal completion is a landing page, the first page a visitor encounters on the site. Google Analytics measures the effectiveness of this first impression by calculating the number of goal completions — i.e., “Goals” created in Analytics — against... [...]