Loren McDonald says, “An email open isn’t worth what it once was. Savvy marketers have long known that clicks are a more telling indicator of engagement, and in today’s always-on mobile world, this is truer than ever. People are constantly scanning through their inboxes, swiping open emails to quickly skim email content. What happens when an email isn’t compelling? It’s deleted even faster. What’s the net? More people may be opening your emails and skimming them, but fewer are actually reading your emails. The Challenge Many digital marketers look at the number of opens, or open rate,... [...]

The latest article on ‘Business 2 Community’ is titled “Cyber Monday 2013: Taking Stock and Looking Ahead”. Monika Kochhar says, “Now is a perfect time to digest the takeaways with Cyber Monday 2013 in the books and discover what the busiest online shopping day of the year says about the future. Overall sentiment was positive with a reported 21% rise in online sales for the day. However, sales tapered throughout the day because many shoppers took advantage of online sales retailers started offering well ahead of Cyber Monday. Here’s a snapshot of some key results and insights... [...]