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Wednesday, May 27, 2020

Category Name: GDPR for marketers

‘GDPR for American marketers’ Webinar 12.00 pm EST

Econsultancy team team is hosting a webinar on ‘GDPR for American marketers’ on Tuesday, July 24 at 12.00 pm EST.The Econsultancy team says, “GDPR is here and it’s creating chaos for companies around the globe. Find your way around new regulations and find out how they affect your US business by getting your questions answered during our live Q&A.The webinar will be hosted by:• Stefan Tornquist, VP Research at Econsultancy• Alan Chapell, Lead Attorney and President at Chapell Associates.Our experts will offer you a unique opportunity to discuss your concerns... (Read More ...)

Impact of GDPR on personalization and privacy

Entrepreneur contributor Karl Wirth has highlighted the impact of European Union’s General Data Protection Regulation (GDPR) law on  personalization and privacy.Talking about the GDPR’s impact on personalization, Wirth says, “GDPR is an EU law that took effect on May 25th this year. It gives EU citizens more control over their data, allowing them to consent to what information about them is collected and how it is used. It gives them the power to demand their data not to be tracked or even deleted altogether. Significantly, the law applies to every company in the world that interacts... (Read More ...)

‘GDPR is Here—Seven Things Advertisers Need to Know’ Webinar 1.00 pm ET

eMarketer is hosting a webinar on ‘GDPR is Here—Seven Things Advertisers Need to Know’ on Thursday, June 7 at 1.00 pm ET.The eMarketer says, “We invite you to join us as eMarketer principal analyst Lauren Fisher sits down with the hosts of the eMarketer Live webinar series to revisit GDPR, now that it has taken effect. She’ll break down what’s happened so far and where marketers stand—and offer up seven tips that advertisers should take note of.This live-video presentation will provide:A data-packed discussion on the reactions and outcomes in a post-May 25 worldSeven... (Read More ...)

Impact of GDPR on e-receipts

Econsultancy columnist Nikki Gilliland has highlighted the impact of General Data Protection Regulation (GDPR) on e-receipts.Gilliland says, “If you’ve shopped in Schuh, Topshop, or Dorothy Perkins recently, you might recall being asked if you wanted an e-receipt at the point of purchase.This means the option to have your receipt emailed to you instead of given in paper form.These retailers along with many others have been using e-receipts for a good while now. Some customers are happy about the practice – the benefits include easier organisation, plus the fact that it’s more environmentally... (Read More ...)

‘GDPR is Here—Seven Things Advertisers Need to Know’ Webinar June 7

eMarketer is hosting a webinar on ‘GDPR is Here—Seven Things Advertisers Need to Know’ on Thursday, June 7 at 1.00 pm ET.The eMarketer says, “We invite you to join us as eMarketer principal analyst Lauren Fisher sits down with the hosts of the eMarketer Live webinar series to revisit GDPR, now that it has taken effect. She’ll break down what’s happened so far and where marketers stand—and offer up seven tips that advertisers should take note of.This live-video presentation will provide:A data-packed discussion on the reactions and outcomes in a post-May 25 worldSeven... (Read More ...)

Impact of GDPR on Google Analytics and Online Marketing

MOZ columnist Angela Petteys has highlighted the ways European Union’s GDPR (General Data Protection Regulation) will affect the Google Analytics and online marketing as a whole.Petteys says, “If you use Google Analytics, Google is your data processor and since they handle data from people all over the world, they’ve had to take steps to become compliant with GDPR standards. However, you/your company are considered the data controller in this relationship and you will also need to take steps to make sure your Google Analytics account is set up to meet the new requirements.Google... (Read More ...)

Here’re some GDPR insights for your

European Union’s General Data Protection Regulation (GDPR) is coming into effect this month. Most brands are preparing for the new law and are also anxious about it.Econsultancy’s Parry Malm has shared some useful insights for the GDPR.Malm says, “U’s impending General Data Protection Regulation (GDPR) legislation is actually a good thing, even if we may not all understand exactly how just yet.Here’s why:GDPR is a good thing for consumersThe fact is, people have been giving away their personal data for free, unwittingly and ignorantly, for years.Even those consumers... (Read More ...)

Brandon Olson breaks six GDPR and email marketing myths

AWeber’s Marketing Communications Manager Brandon Olson has shared six GDPR and email marketing myths.Olson says, “The General Data Protection Regulation (GDPR) goes into effect on May 25, 2018.Thousands of sources have published their “expert” advice about the law and how it applies to email marketing over the past several months.But here’s the thing: Much of their advice is wrong or misleading — and it’s causing a lot of misunderstanding, confusion and fear among small businesses and entrepreneurs around the globe.So, we decided to set the record straight.We’ve... (Read More ...)

13% US firms are fully compliant with GDPR [Survey]

A Computing Technology Industry Association (CompTIA) survey has revealed that only 13% of US firms are fully compliant with European Union’s General Data Protection Regulation (GDPR).The survey states that 52% of 400 US companies surveyed are still exploring the applicability of GDPR to their business.Todd Thibodeaux, CompTIA president and CEO says, “Only one in four respondents claim to be very familiar with GDPR. Some believe it applies primarily to companies in the EU; others, only to large multinational corporations. Alarmingly, three in ten companies believe GDPR does not... (Read More ...)

Econsultancy shares GDPR repermissioning emails & campaigns tips

Econsultancy’s Ben Davis has shared fifteen good and bad examples of repermissioning emails & campaigns under the GDPR.Davis says, “In this article we are mainly dealing with consent for email marketing, but marketers should think about what consents they want to refresh – cookies for example.The most important things to consider when constructing an email campaign are whether your privacy policy is well written, whether the consent mechanism you choose conforms to the definition of consent in the GDPR, and how to keep a record of these new consents (when, how, what etc.).On... (Read More ...)

AWeber shares five tips to prepare fo GDPR

The General Data Protection Regulation (GDPR) will be applicable in the European Union from May 25, 2018. Several researches have revealed marketers’ hesitation as it comes to be prepared for the new law.AWeber columnist Brandon Olson has shared five ways marketers can keem themselves ready for the GDPR.Olson says, “There’s a lot to think about with the GDPR, and we understand that it can feel a bit overwhelming. So we’ve outlined four steps you can take to help prepare for the GDPR.1. Continue to abide by AWeber’s terms of service and privacy policyWe recently updated our... (Read More ...)

Update your email marketing strategy for GDPR with this checklist

AWeber has published a checklist to help marketers update their email marketing strategy for GDPR.The AWeber team says, “The General Data Protection Regulation (GDPR) goes into effect May 25, 2018 —and it will impact email marketers around the world.Its purpose is to “harmonize data privacy laws across Europe, to protect and empower all EU citizens’ data privacy, and to reshape the way organizations across the region approach data privacy.”The GDPR legislation affects businesses using email marketing services (i.e., data controllers) as well as email service providers (i.e.,... (Read More ...)