Demand generation process helps you to bring in elements of education and brand storytelling. It helps you to inform more and more people about your products and services. Sprout Social contributor Sarah Aboulhosn has shared a comprehensive article on building and measure successful demand generation campaigns. Aboulhosn says, “We see the terms demand generation, lead generation and inbound marketing used interchangeably, but these strategies actually have very different focuses. Demand generation vs. lead generation vs. inbound marketing Demand generation differs from lead generation in... [...]