MarketingProfs has published a new e-book ‘Six Killer Mistakes That Ruin Your Demand Generation Results’ featuring the mistakes that may harm your demand generation efforts.

The MarketingProfs team says, “What’s so special about demand generation? It:

  • Can be almost entirely automated to increase productivity
  • Allows for sales to focus their efforts on successfully closing deals
  • Covers the entire buyers’ journey from prospect to lifelong customer
  • Provides deep datasets to support decision-making and strategizing
  • Puts the wants and needs of the customer/prospect first
  • Ensures your sales pipeline is filled with better quality & qualified leads
  • Uses a wide range of engagement channels to build awareness

But, good demand generation is hard.

This e-book shares the top 6 Demand Generation mistakes we see regularly. Understanding what these look like will help you to identify whether you are making them too. If so, don’t panic, we’ve also included some helpful exercises to flesh out exactly where it’s going wrong. We’re going to help you refocus your attention on the areas that need it.”

Six Killer Mistakes That Ruin Your Demand Generation Results

MarketingProfs

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