The latest post on ‘Copyblogger’ Blog is titled “A Sobering Reminder That Authority Can Change the Course of History”.Jow Pawlikowski says, “Wayne Wheeler knows a thing or two about authority.Essentially erased from the public conscious, Wheeler led the Anti-Saloon League, an advocacy group that made possible the 18th Amendment to the Constitution.Though he never cast a single vote for the amendment or its ratification, Wayne Wheeler used his authority to enact Prohibition“.A Sobering Reminder That Authority Can Change the Course of History‘Copyblogger’ Blog [...]

The latest post on ‘Copyblogger’ Blog is titled “Why You Can’t Resist Persuasive Techniques (Even When You Spot Them)”.Pamela Wilson says, “I am such a sucker.Every year around the same time, the catalog comes in the mail. And every year, I think “maybe I’ll skip ordering this year. Maybe I’ll take a break.”And then, I make the fatal mistake. I decide to take a peek inside.And before I know it, I’m placing an order for the most expensive oranges I’ll eat all year. I cannot resist.Even though I understand full well all the persuasion techniques they employ... [...]

The latest post on ‘Copyblogger’ Blog is titled “How to Build an Audience with Story (From America’s Greatest Living Playwright)”.Robert Bruce says, “There’s been a fevered interest in the art of storytelling among the business crowd the last few years.The masters and the hacks alike are thumping from every available pulpit that storytelling is the most powerful device on earth in regard to human influence.We are told that story — applied to salesmanship, preaching, advertising, conversation, marketing, songwriting, and blogging — contains the power to deliver the world... [...]

The latest post on ‘Copyblogger’ Blog is titled “The Simple Difference Between Being Heard and Being Ignored Online”.Nick Evans says, ““Nick, your shoes are untied.”We are taking a break at 12,000 feet on the Incan trail to Machu Picchu. It’s day two of a four day hike, rainy, and there’s a woman in my group who points out the obvious at every possible turn.“Thanks Sharon. My shoes are untied because I’m resting.”“Don’t forget to retie them! Also, your pants are soaked!”Did I mention it was raining?“.The Simple Difference Between Being Heard and Being... [...]

The latest post on ‘Copyblogger’ Blog is titled “8 Smart Ways to Combine Blogging with Email Marketing for Best-Selling Results”.Beth Hayden says, “Your blogging and email marketing efforts are like chocolate and peanut butter.The nutty crunch of peanut butter and the sweet bliss of chocolate are each great solo. But when combined, you get Reese’s Peanut Butter cups — the #1 selling candy in the United States.You can get that same kind of best-selling synergy with a content marketing strategy that smartly combines blogging and email marketing“.8 Smart Ways to... [...]

The latest post on ‘Copyblogger’ Blog is titled “How to Write 16 Knockout Articles When You Only Have One Wimpy Idea”.Stefanie Flaxman says, “Many of you have resolved to write more in 2014. Good.Serious content creators know that each article they publish is a piece of a largercontent marketing puzzle — one that expands a website into a knowledge hub that has authentic, useful information on a specific topic.But as we all know, writing is often the easy part.The whole coming-up-with-ideas part is what often knocks us out before the opening bell even rings“.How to... [...]

The latest ‘Econsultancy’ blog post is titled “How small copywriting changes can lead to big increases in conversions”.David Moth says, “It’s easy to overlook the value of copywriting in web design as there are so many other factors to take into account, many of which have a more obvious impact on the user experience.But as a writer I’m obviously keen to highlight the impact that good copywriting can have on conversions and revenue.As such I’ve rounded up several case studies which show that even small tweaks to copywriting can have a big impact on conversions,... [...]

The latest post on ‘Copyblogger’ Blog is titled “Why a Legendary Album and a Viral Hoax Should Inspire You to Create Content That’s Worth a Damn”.Demian Farnworth says, “It’s the usual story.A poor Jewish kid, guitar player from London’s East End. Black curly hair blossoming around his head. T-shirt tucked tightly into his flared jeans.He’s leading one of the most popular bands of the late 60s. He’s touring the world, playing large concerts, making acclaimed records, dropping acid. He and his bandmates are living the life most musicians only dream of“.Why a Legendary... [...]

The latest post on ‘Copyblogger’ Blog is titled “How Online Authority Gave a Tiny Local Business Worldwide Reach”.Abbey Dieteman says, “I was stuck — elbows deep in fabric with nothing but a torn pattern book and lingering words of cryptic quilting wisdom from my late great-aunt.It was T-minus two hours until the baby shower and I was on the verge of showing up empty-handed.My rescuer was Jenny Doan of Hamilton, Missouri (pop. 1,809)“.How Online Authority Gave a Tiny Local Business Worldwide Reach‘Copyblogger’ Blog [...]

The latest post on ‘Copyblogger’ Blog is titled “11 Essential Ingredients Every Blog Post Needs [Infographic]”.Demian Farnworth says, “So. You think you’ve got yourself a good blog post.You chose your writing style. You knocked out the first draft. You allowed it to sit for an hour or a day.Now it’s time to edit that bad dog — ruthlessly. So that it has a fighting chance in the trenches.You’ll want to pay attention to the details like avoiding goofy, but common,grammar mistakes. You’ll want to choose your words carefully so you say what you mean“.11 Essential... [...]