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Sunday, August 7, 2022

Archive for the 'Copywriting' Category

Copyhackers’ Guide to Writing Landing Pages for Problem-Aware Visitors

By customizing your landing page themes depending on the needs of your visitors, you can improve your marketing performance. Copyhackers contributor Tyler J Koenig has published a useful article on writing landing pages for problem-aware visitors. Koenig says, “Imagine you’re a first-time homeowner with a raccoon problem. You are almost positive you’ve seen them in your garage. They freak you out and you want them gone…but you don’t really know the extent of the problem. You know next to nothing about raccoons. You don’t know if they bite or scratch or spit... [...]

Twitter’s Secret Game-Changer, Google Image SEO, Pandemic Pivots, and Sound Affiliate Advice [Podcast]

Copyblogger has published a new episode of The Copyblogger Podcast titled ‘Twitter’s Secret Game-Changer, Google Image SEO, Pandemic Pivots, and Sound Affiliate Advice’. The Copyblogger team says, “This week’s content marketing roundup includes news on the leak about Twitter’s secretive subscription service, how Google Images plans to utilize more data to drive search traffic, the reality of “pandemic fatigue” for content marketers, and the guys answered your question about how to start to monetize an audience. In this episode, Darrell and Tim also... [...]

Brian Clark on Improving Marketing Effectiveness with Metaphor

Your words are a powerful weapon – to persuade and win more people. By wisely using your language, you can grow your influence. Metaphors allow you to make the complex things simple. Copyblogger‘s Brian Clark has published a useful article on improving your marketing performance with the use of Metaphor. Clark says, “Metaphors are so powerful because of one simple fact of human psychology: We react more readily to the emotional than the rational. Thanks to the differences between the two hemispheres of our brains, what catches our attention and sticks with us is what we see and feel via... [...]

Consent-Based Email, Economic Trends for Ecommerce, and SEO for Service Businesses [Podcast]

Copyblogger has published a new episode of The Copyblogger Podcast titled ‘Consent-Based Email, Economic Trends for Ecommerce, and SEO for Service Businesses’. The Copyblogger team says, “Darrell and Tim discussed an intriguing new “consent-based” email solution, economic trends for ecommerce retail and info products, and answered your question about SEO for service businesses. In this episode, Darrell and Tim also talked about: Why content marketing looks so different from 10 years ago How to fight off spammers who have turned your inbox into a dumpster fire The... [...]

How to Reduce Ad Copy Mistakes

An effective ad copy helps you to influence more people and persuade them to make a purchase. To achieve best results from your ads, you need to avoid mistakes that may harm your business. PPC Hero‘s Diane Chelius has shared an article on reducing  ad copy mistakes with ad content calendars. Chelius says, “In this blog, I will describe one situation, pre and post ad content calendars, and how the additional coordination across teams has helped get quality ads implemented and refreshed consistently in a Google Ads account. Content Calendars For Education Advertisers A brand I work... [...]

11 Ways to Improve Your Writing Speed

Writing is an integral part of your marketing efforts. With a consistent writing process that results into quality and persuasive content, you can give an edge to your marketing. Quick Sprout has shared 11 ways to improve your writing speed without lowering the content quality. The Quick Sprout team says, “Imagine being able to write posts in half the time you currently do now! That would free up a lot of time to either write more posts or work on other parts of your business. An extra few posts a week can greatly speed up your business’ growth, possibly by years. 1. Get your typing... [...]

‘Copywriting: An Underestimated Conversion Influencer’ Webinar June 10 [Webinar]

Buyer behavior changes according to the prevailing situations. And the COVID-19 pandemic is a crisis that is influencing most of our decisions. VWO is hosting a webinar ‘Copywriting: An Underestimated Conversion Influencer’ featuring Rishi Rawat Founder, Frictionless Commerce, on Wednesday, June 10, 2020 at 10.00 am EST. VWO team says, “There is a misconception that people don’t read product details and the associated description. This is wrong. So, what is a marketer to do? Write copy that maintains attention and influences the subconscious. Rishi Rawat, Founder of... [...]

Improve Your SEO Performance with These Copywriting Tools

To achieve desired results from your SEO efforts, you need a strong strategy that can be execute with the right tools. With effective copywriting tools you can grow your your website traffic in an exponential manner. Distilled contributor Anthony DeSordi has shared five important copywriting tools that can help you to strengthen your SEO. DeSord says, ” I’ll share with you five important copywriting tools that ensure your title tags, headers, and on-page copy stand out from the crowd and attract your target audience. 1. Avoid any costly spelling mistakes – Grammarly When... [...]

‘Copywriting: An Underestimated Conversion Influencer’ Webinar June 10 [Webinar]

Buyer behavior changes according to the prevailing situations. And the COVID-19 pandemic is a crisis that is influencing most of our decisions. VWO is hosting a webinar ‘Copywriting: An Underestimated Conversion Influencer’ featuring Rishi Rawat Founder, Frictionless Commerce, on Wednesday, June 10, 2020 at 10.00 am EST. VWO team says, “There is a misconception that people don’t read product details and the associated description. This is wrong. So, what is a marketer to do? Write copy that maintains attention and influences the subconscious. Rishi Rawat, Founder of... [...]

How to Improve Scripts for Better Video and Audio Promotions

In achieving your video and podcast marketing goals, what helps you the most is script you have crafted. An appealing script helps you to win more audience and convert into customers. Content Marketing Institute‘s Robert Rose has shared three tips to write better scripts for your audio and video. Rose says, “When I ask people why they wouldn’t script their presentations, videos, etc., a common response is that they are uncomfortable with the format. They are afraid that if they write out their speech, it will sound stale and unnatural. But there are some fun secrets... [...]