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Thursday, October 22, 2020

Archive for the 'Artificial Intelligence for Marketing' Category

How to use AI for improving sales experience

Artificial Intelligence (AI) facilitates you to give an improved personalization experience to your users. Its integration can result into providing an improved sales experience. ReadWrite contributor Brad Anderson has shared the ways to use AI for offering an enhanced sales experience. Anderson says, “It’s well-known that AI can process data better than humans can — a Massachusetts Institute of Technology startup’s software developed stronger predictive models than the majority of its human competitors did, and some predict that AI will be better than us at everything by 2060. But... [...]

Econsultancy’s five Ps to plan an effective AI strategy

The Artificial Intelligence (AI) is here to support ecommerce and other online businesses. In 2017, we saw more and more advancements in the adoption of the AI into marketing. Econsultancy columnist Mark Patron has shared five Ps of AI strategy for marketers. Patron says, “Some predict that Artificial Intelligence will drive the next industrial revolution. What is certain is that over the next few years AI will become more important to marketers. But to unlock AI’s huge potential you need an AI strategy. Here are five Ps to help you develop yours. Purpose AI for what? How can AI help... [...]

Case: Improving customer service using artificial intelligence and machine learning

Artificial intelligence (AI) and machine learning have come out as a book for the marketing professionals enabling them to offer an advanced interactive environment to their customers. Also these technologies are contributing to the customer service. Entrepreneur contributor Brian Hughes as shared a case on how Canada’s leading airline used these new digital tools to enhance its customer experience. On how the integration of AI and machine learning results into automatic insights, Hughes says, “In an enterprise environment, concepts like AI and machine learning are usually small... [...]

Upwork highlights machine learning and AI marketing trends for 2018

Machine learning and artificial intelligence are expected to take our marketing efforts to new heights in the coming days. Michael Brenner, author of The Content Formula and the CEO of Marketing Insider Group, has highlighted five machine learning and artificial intelligence marketing trends for 2018. Brenner says, “From more sophisticated metrics to a next-generation customer experience, machine learning and artificial intelligence are raising the bar on what marketers can do to enhance customer relationships. While many marketing organizations are still struggling to make the jump from... [...]

Four strategies to boost your marketing with Artificial Intelligence

The marketing domain has seen the increased integration of artificial intelligence in the past two years. In 2018, AI is expected to take the personalizing user experience to a greater extent. And it will also contribute to predictive marketing. Forbes contributor Andrew Stephen has shared the four things about artificial intelligence that marketers need to keep in mind in 2018. Stephen says, “We all know “garbage in, garbage out” (GIGO). This needs to be a marketing mantra in the age of AI-enabled marketing. The learning that happens in AI, particularly in advanced systems based around... [...]

Tips to incorporate AI into your marketing

Artificial Intelligence is becoming a key driver in helping e-commerce firms improve their business. It provides the customers with a personalized experience in the process of their purchase. Entrepreneur contributor AJ Agrawal has shared four ways to incorporate artificial intelligence into marketing. Agrawal says, “Incorporating AI into your marketing strategy is a smart early move. That’s because artificial intelligence is already making big changes to the way businesses approach lead generation, which can be a costly series of trial, error, and exploration for any enterprise. As Toby... [...]

‘Supercharged: Marketers and Machines’, London, July 4

An event called ‘Supercharged: Marketers and Machines’ is going to be held in London on July 4, 2017. The event focus is on AI-powered marketing & pairing marketers and machines for maximum results. Key speakers of the event are: Alex Miller, Founding Partner, Byte London Ashley Friedlein, Founder, Econsultancy Jennifer Day, Customer Management Director, Shop Direct Jeremy Waite, Evangelist, IBM John Straw, Senior Advisor to McKinsey & Co. Patrick Burgoyne, Editor, Creative Review Russell Parsons, Editor, Marketing Week, and more. The Supercharged team says, “Are... [...]

Four Tips to Prepare Yourself to Use AI into Marketing

Artificial intelligence is becoming an integral part of marketing and many other industries. AI can be integrated into search engines, content curation, fraud prevention etc. as far as online marketing efforts are concerned. Econsultancy’s Tink Taylor has shared four ways marketers can get themselves ready before they venture into AI implementation. Taylor says, “Today, that potential is starting to be realised: AI is progressively becoming a fundamental part of many business strategies. In fact, within the most innovative organisations, AI usage has become a central part of their... [...]

‘5-year trends in artificially intelligent marketing’ – Martech Today

Barry Levine says, “Artificial intelligence has been making headlines over the last 12 months in domains like health care, finance, face recognition and more. Marketing, however, doesn’t seem to be getting the same kind of coverage, despite major developments in the application of AI to marketing analytics and business intelligence. Five or 10 years ago, only the world’s savviest, most heavily funded companies had a serious foothold in artificial intelligence marketing tech. As we enter 2017, there are hundreds of AI marketing companies all over the world (including some that have gone... [...]

‘5-year trends in artificially intelligent marketing’ – Martech Today

Daniel Faggella says, “Artificial intelligence has been making headlines over the last 12 months in domains like health care, finance, face recognition and more. Marketing, however, doesn’t seem to be getting the same kind of coverage, despite major developments in the application of AI to marketing analytics and business intelligence. Five or 10 years ago, only the world’s savviest, most heavily funded companies had a serious foothold in artificial intelligence marketing tech. As we enter 2017, there are hundreds of AI marketing companies all over the world (including some that have... [...]