Search Engine Optimization plays a vital role in helping you make your blog content popular. For proper optimization you need to keep abreast with the search engine algorithm changes.

HubSpot’s Lindsay Kolowich has shared ten tips to help marketers search engine optimize their blog contents.

On focusing on long-tail keywords, Kolowich says, “Optimizing your blog posts for keywords is not about incorporating as many keywords into your posts as possible. Nowadays, this actually hurts your SEO because search engines consider this keyword stuffing (i.e., including keywords as much as possible with the sole purpose of ranking highly in organic search).

It also doesn’t make for a good reader experience — a ranking factor that search engines now prioritize to ensure you’re answering the intent of your visitors. Therefore, you should use keywords in your content in a way that doesn’t feel unnatural or forced.

A good rule of thumb is to focus on one or two long-tail keywords per blog post. While you can use more than one keyword in a single post, keep the focus of the post narrow enough to allow you to spend time actually optimizing for just one or two keywords”.

Blog SEO: How to Search Engine Optimize Your Blog Content


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