MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Why B2B Marketers Need to ‘Prove It’ With a Trust-Building Content Strategy’ featuring Melanie Deziel. George B. Thomas says, “You can’t make a scientific claim without testing and proving your hypothesis. You can’t write a research paper without using and listing sources. So why should marketers expect blind acceptance that the claims they make in marketing content are true? They shouldn’t, says Melanie Deziel, author of Prove It: Exactly How Modern Marketers Earn Trust, and... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘How Digital Creators Should Navigate the Metaverse’ featuring Patrik Wilkens. George B. Thomas says, “All the hype surrounding the metaverse might seem like a good incentive for marketers to just jump on the bandwagon and try anything, follow trends, see what sticks. But digital media expert Patrik Wilkens says that’s not the way to go. Patrik describes the authenticity phenomenon in terms of one of TheSoul Publishing’s original characters: Polar, a kind of digital pop star à la Hatsune Miku. The... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘The Power and Importance of a B2B Referral Generation Program’ featuring John Jantsch. George B. Thomas says, “Author and marketing guru John Jantsch, our latest podcast guest, is flabbergasted that more companies don’t instead use referrals as an active revenue channel. “A lot of times people go, ‘I don’t know, people just come to us occasionally,'” he says on Marketing Smarts Episode 539. “But what are the goals for this? Just like any channel, what does success look... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘How B2B Marketers Can Use an Organic Social Media Strategy for Success in 2023’ featuring Dorien Morin-van Dam. George B. Thomas says, “The 3Cs of Marketing is a popular concept (company, customers, and competitors). In Marketing Smarts Episode 537, host George B. Thomas and Dorien Morin-van Dam delve into the 3Cs of organic social media strategy. At least, at first there seem to be only three. Content: “It’s about content. The biggest secret there is that your organic content is your testing... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘B2B Influencer Marketing—The Good, the Bad, and the Ugly’ featuring Mike Allton. George B. Thomas says, “In the B2B business world, traditional B2C influencers such as models and celebrities aren’t necessarily effective. Businesses have to be much more targeted with their audience and choose influencers accordingly. “Nano and micro influencers are smaller influencers, they have smaller audiences, but they’re hypertargeted and focused,” Mike explains. “They are talking to... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Developing a Content and Social Media Strategy to Foster Thought Leadership and Business Growth’ featuring Ashley Faus. George B. Thomas says, “Traditional marketing attribution is all about dashboards and metrics and how inbound affects the bottom line. But thought leadership, says Ashley Faus, is a different beast. It can’t be measured using traditional methods. “Thought leadership is about trust and affinity,” says Ashley on the latest episode of Marketing Smarts. “You can drive... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘The What, Why, and How of Community- and Brand-Building for B2B Marketing’ featuring Mark Schaefer. George B. Thomas says, “Mark Schaefer, author of Belonging to the Brand: Why Community is the Last Great Marketing Strategy, has a lot of ways to answer that question, and he goes into many of them in Marketing Smarts Episode 534. It’s the oldest kind of marketing on the planet, he says, because communities give back to the customer instead of asking something of them: “It’s the only kind... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘A B2B Marketing Deep Dive on AI Foundations, the Future, and More’ featuring Christopher Penn. George B. Thomas says, “In Episode 533 of Marketing Smarts featuring Christopher Penn, he and host George B. Thomas kick things off by discussing just that. “The thing that I am most concerned about with all of the AI models….is that these models are trained on the corpus of human content,” Christopher says. “That’s how they do the things that they do. That also means that they have... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Why B2B Marketers and Executives Need Personal Branding in 2023 and Beyond’ featuring Lindsay Christine Gritmon. George B. Thomas says, “Personal branding isn’t only for self-employed thought leaders with websites named after them, explains branding expert Christine Gritmon. You can be an great employee and have a personal brand. “[People] feel like either they’re a nice loyal employee who keeps their head down and gets the job done for their employer or they’re a personal brand who is... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Why B2B Marketers and Executives Need Personal Branding in 2023 and Beyond’ featuring Christine Gritmon. George B. Thomas says, “Personal branding isn’t only for self-employed thought leaders with websites named after them, explains branding expert Christine Gritmon. You can be an great employee and have a personal brand. “[People] feel like either they’re a nice loyal employee who keeps their head down and gets the job done for their employer or they’re a personal brand who is able to... [...]