MarketingProfs has published a new episode of the Marketing Smarts podcast ‘The Power of Second Chances in B2B Marketing’ featuring Kellie Walenciak. George B. Thomas says, “It’s time to champion the underdog, says Kellie Walenciak in Episode 572 of Marketing Smarts. It’s easy to see where that refreshing take comes from: Kellie is the head of marketing and communications at Televerde, a company that provides incarcerated women with second chance opportunities. “Every milestone in revenue also marks another step towards transforming another life and granting... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘The Power of Second Chances in B2B Marketing’ featuring Kellie Walenciak. George B. Thomas says, “It’s time to champion the underdog, says Kellie Walenciak in Episode 572 of Marketing Smarts. “Unexpected paths can lead to the most breathtaking vistas. The unconventional, the outliers, what I’ve learned is they are the hidden gems of our industry,” she says. “It’s high time that we started embracing rather than pushing people away or discounting them, or buying into... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Discovering the Brain Science That Drives B2B Buyer Behavior’ featuring Nancy Harhut. George B. Thomas says, “For all of our technological and social advancements, we humans haven’t changed much in how we make decisions—and that includes B2B buyers and buying groups. “We think they’re making these very well-thought-out, well-considered decisions, that they’re making decisions that are the best for their company,” says Nancy Harhut on Episode 563 of Marketing Smarts. “This... [...]

Marketing budgets across every industry are being cut to combat economic uncertainties. But smaller marketing budgets means decreased visibility, which puts sales at risk, lowers brand awareness, and gives an advantage to your competitors. MarketingProfs has published a new report ‘5 Steps to Transforming Omnichannel: From Cliché Buzzword to Robust, Full-Funnel Marketing Success’. The MarketingProfs team says, “In this free report, you’ll get five steps to build a robust, full-funnel omnichannel marketing campaign so you can consistently reach your customers where they... [...]

The laws of marketing can make or break a brand. They may seem basic, but breaking them puts your brand at risk. Luckily, those same laws apply to your own career. And by following them, you can grow both your brand and your career. MarketingProfs is hosting a webinar ‘How B2B Brands Grow: The Science of Marketing Effectiveness’ on Tuesday, September 19, 2023, at 2:00 pm ET. The MarTech team says, “In this webinar, Ty Heath, director of market engagement at the B2B Institute, shares those findings and reveals how you can successfully use them to grow brands (and your career),... [...]

MarTech has published ‘B2B Marketing Automation Platforms – A Marketer’s Guide’. The MarTech team says, “Discover the benefits of marketing automation and find the perfect platform for your business. This MarTech guide highlights market trends, key players, and expert tips for implementing marketing automation software. Marketing automation platforms automate repetitive tasks, engage customers across channels (email, social media, mobile), and personalize content for a stellar customer experience. By integrating with CRMs and CDPs, they gather valuable data for insights... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘The Shift From Digital Transformation to Digital Evolution’ featuring Jill Roberson. George B. Thomas says, “The problem with the term “digital transformation,” says podcast guest Jill Roberson, is that it implies a one-and-done operation with a beginning and an end. “When we say transformation, I think of Transformers,” she explains on Episode 557 of Marketing Smarts. “They start as cars and they turn into robots, and they just go back and forth between those two states,... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘How to Become the Go-to Expert in Your Niche’ featuring Adrian Moreno. George B. Thomas says, “We’re big fans of self-affirmation here at MarketingProfs, and so is Marketing Smarts podcast guest Adrian Moreno, who advises on Episode 556 that the only thing getting in the way of others seeing you as an expert is… well, yourself. What being the go-to expert means is that when looking for the solution to a problem, the name automatically associated with it should be yours. But how do you even... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘How Marketers Can Navigate a World Minus Cookies’ featuring Jodi Daniels. George B. Thomas says, “Marketers have been hearing about changes in tracking cookies for months now—namely, third-party cookies’ deprecation to fit privacy law standards. It might be easier to understand after listening to data privacy expert Jodi Daniels describe the nature of a cookie using a metaphor that host George B. Thomas calls “creepy.” “The general essence of a cookie is some little tracking piece,”... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘B2B Branding, Stories, Social Efforts, and Disruptive Innovation: David Aaker on Marketing Smarts’ featuring David Aaker. George B. Thomas says, “Thanks to social media and technology, innovation is happening more often than ever. That’s the case for both your company and your competitors, however, so if you don’t bring something different to the picture, people will ignore you. That’s according to David Aaker, marketer and prolific author, who sat down with George B. Thomas on Episode... [...]