Take advantage of professional email sequences (that is, a collection of emails intended to be sent one after the other, one per day) written by professional copywriters. Email represents the highest ROI (return on investment) of all types of marketing, online or offline. For every dollar you invest in an email campaign, you may get several dollars back. There are some things you need to watch out for, some things that can trip you up, as well as some things you need to be careful to do. Then your returns will grow. Recent changes by the big email providers, such as Google, are making it more... [...]

According to Small Insights and GetResponse research, 58% users of Automated Email Marketing Software send standard newsletters, 46% send promotional campaigns, 43% send simple autoresponders and 16% send reactivation emails. There are a lot many things marketers can do with their automated email marketing software. Small Business Trends writer Matt Mansfield has covered eight things marketers can do with it. On sending standard newsletters, Mansfield says, “Most small businesses start by sending an email newsletter to their subscribers. This simple email marketing strategy is effective,... [...]