HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘I Created A Media Strategy For Airbnb With One Prompt’. The video covers the following: What it means to be a marketer in the 5%. Possible data anomaly in shift from Google. AI chat bots need to be stickier. Generative AI tech stack for audio and video. AI created video scripts save time and effort. Gary Vaynerchuk’s insights and advice. Google provides direct attribution marketing channel impact. Educate managers on value of indirect channels. Planning... [...]

AI empowers content creation, weaving words with precision and insight, crafting compelling narratives that resonate with audiences. From generating personalized recommendations to automating tedious tasks, it streamlines workflows, unleashing creativity to soar beyond boundaries. HubSpot contributor Erica Santiago has published an article on using AI for content creation. She has highlighted the benefits of using AI for content creation. She says, “Artificial intelligence is a bit of a controversial topic in the world of content creation. In an industry that prides itself on creativity and... [...]

The utilization of AI in social media has revolutionized the landscape, offering unparalleled insights and capabilities to marketers and users alike. From intelligent algorithms predicting user behavior to personalized content curation, AI enhances engagement and fosters meaningful connections. Digital Marketing Institute has published a comprehensive article on the use of AI in social media. Clodagh O’Brien says, “AI in social media marketing is the use of advanced technologies, such as machine learning and natural language processing, to analyze user data and interactions on social platforms. This... [...]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘How This GPT-4 Prompt Is Breaking a $257 Billion Industry’. The video covers the following: GPT-2 chatbot added with secret model. Chat GBT model quality declining with time. AI models face popularity penalties, but advancing rapidly. Learning from experience, optimistic attitude, pursuing growth. AI’s potential for brand tracking discussed positively. Tested prompt in Claude, matches current awareness. Analyzing automatable tasks in marketing... [...]

Leveraging ChatGPT for email marketing revolutionizes engagement strategies by infusing emails with personalized, conversational content. With its natural language understanding, ChatGPT crafts compelling messages that resonate with recipients, fostering a sense of connection and authenticity. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘How I Use ChatGPT To Grow My 54,000+ Subscriber Newsletter’. The video covers the following: Media empire, AI tension, creativity, and optimism. Exploring new... [...]

Engaging videos grab viewers, while AI personalizes content and optimizes campaigns, making video marketing a powerful duo. MarketingProfs is hosting a webinar ‘Shaping the Future of Marketing With Video and AI’ on Thursday, May 23, 2024, at 2:00 pm ET. The MarketingProfs team says, “Gone are the days when traditional marketing methods could capture the attention of B2B audiences. Today’s buyers wear ‘ad blinders,’ making them immune to advertising and generic outreach. In this new digital era, video emerges not just as a medium but as the only engaging channel... [...]

Audio AI is the use of artificial intelligence algorithms to generate, alter, or enhance audio experiences in ways that sound natural. HubSpot contributor Ross Simmonds has published an article analyzing the impact of audio AI on podcasts and audiobooks. He says, “In this article, we’re going to be diving into the current best practices of audio AI, what it is, how it’s changing business, and what the future will hold. From synthesizing human-like voices for podcasts and audiobooks to composing original music pieces without the need for human intervention, audio AI is breaking... [...]

AI-Powered Data represents the fusion of artificial intelligence and information analytics, revolutionizing how organizations interpret and utilize vast amounts of data. Through advanced algorithms and machine learning techniques, AI sifts through data with unprecedented speed and accuracy, uncovering valuable insights and patterns that were previously hidden. This synergy empowers businesses to make informed decisions, optimize processes, and drive innovation, ultimately enhancing competitiveness and driving growth in today’s data-driven world. Adweek is hosting a webinar ‘How AI-Powered... [...]

Google Search Central has published a new video ‘Gemini for Social Posts: Game Edition’. The GSC team says, “In this episode of Search Off the Record, Gary Illyes, Lizzi Sassman, and John Mueller put Large Language Models (LLMs) to the test and compete to create the best social post using generative AI. Listen along as they weigh the pros and cons, assess how accurate the posts are, stumble on some owl facts, and see how Google’s own GenAI tool, Gemini, can be used as a creativity tool. ”  [...]

Harnessing AI for email marketing streamlines campaign personalization, delivering tailored content at scale to engage subscribers with relevant offers and insights, ultimately boosting open rates and conversions. AI’s predictive analytics and automation optimize send times, subject lines, and content, ensuring each email resonates with recipients, nurturing relationships and maximizing ROI. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘I Created An AI Email Course Using ChatGPT’. The video... [...]