This is a reminder for the SEJ webinar on July 23, 2025. AI is reshaping search and content by delivering precise answers instead of just links, transforming how people find and consume information. Brands must adapt their content strategies to stay discoverable and relevant. Search Engine Journal is hosting a webinar, ‘The New SEO Playbook: How AI Is Reshaping Search & Content’ on Thursday, July 17, 2025, at 2.00 pm ET. The SEJ team says, “In this exclusive session, you’ll learn about the new SEO playbook for AI. Join Zoe... [...]
Archive for the 'AI for Marketing' Category
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HubSpot has published the latest episode of the ‘The Collapse of Organic Marketing—And What’s Next’. It covers the following: AI Impact on Web Traffic Rapid Growth in Search Efficiency The End of Traditional Content Monetization Evolving Marketing Strategies: Future Trends. HubSpot [...]
Semrush has published an article featuring the five AI challenges in marketing and how to solve them. The Semrush team says, “In this post, we’re breaking down five of the most common AI challenges in marketing—plus what to actually do about them. 1. You’re using AI, but your content still sounds like everyone else’s. AI has made it easier to create more content, faster—but that speed often comes at the cost of originality. Many brands are unknowingly publishing bland, robotic material that blends into customers increasingly crowded feeds instead of standing out. If your content... [...]
AI tools for web development streamline coding, automate testing, and enhance user experience design. They help developers build faster, smarter, and more efficient websites with minimal manual effort. HubSpot contributor Kenny Lee has published an article featuring 12 best AI tools for web development. She says, “Instead of spending hours creating a layout, writing JavaScript, or customizing web components with CSS, you describe your goal to AI conversationally. Then, it does the heavy lifting by creating, organizing, and integrating every web component and service you need. But that’s... [...]
Conductor contributor Caroline Wilson has published an article on optimizing websites and content for AI-powered search. She says, “The good news is that the rules of the game with AI search aren’t too different from SEO. AI-driven search engines prioritize well-structured, authoritative, and relevant content. Whether you’re looking to improve visibility in AI Overviews or ensure your expertise is effectively recognized by LLMs, follow these best practices to improve visibility in AI Overviews and ensure your content is effectively recognized by large language models (LLMs). 1. Craft... [...]
In 2025, marketers harness AI to personalize campaigns, predict trends, and automate customer interactions more effectively. This smart use of AI drives higher engagement and better ROI across channels. HubSpot has published the latest episode of the ‘This Is the Smartest Way to Use AI for Marketing in 2025’. It covers the following: Future Marketing Playbook with AI Building Ideal Customer Profiles Building Customer Profiles Efficiently Targeted LinkedIn Audience Strategy Targeting... [...]
Agentic AI goes beyond passive tools by taking autonomous actions to achieve goals with minimal human input. It can plan, decide, and adapt, opening new possibilities for automation and intelligent systems. Ask ChatGPT Digital Marketing Institute has published a new episode of the DMI podcast titled ‘Inside the Rise of Agentic AI’. The DMI team says, “In this episode of the DMI podcast, host Will Francis chats with Dikshant Dave, CEO of Zigment, about the fast-evolving world of agentic AI — autonomous AI agents that execute multi-step marketing and sales... [...]
Forrester has published a new podcast episode, ‘New AI Lessons In Coding, Marketing, And Product Design’. The Forrester team says, “In this episode, we look at how to avoid the risks of AI-enabled tools in three common business use cases: coding, marketing, and product design. The key takeaway from all three areas: There’s still a strong need to have a human in the loop to review your AI outputs. Here’s a closer look: Senior Analyst Janet Worthington reviews a new study that identifies the risk of hallucinations in AI-generated code and provides guidance on how developers... [...]
Digital Marketing Institute contributor Emma Prunty has published an article answering the question, “Is AI Going to Take My Digital Marketing Job?”. She says, “Let’s begin by looking at the impact of AI on the job market. While it’s hard to effectively predict the future as the technology continues to evolve – some of which we’re not even aware of yet – it’s clear that AI is causing displacement in the workforce. Those feeling the most impact are recent graduates or entry-level workers. For example: According to a report by Oxford Economics, unemployment... [...]