MOZ has published the latest Whiteboard Friday episode titled ‘Google vs. AI’ featuring Tom Capper. The MOZ team says, “Large Language Models have taken the world by storm in recent months. In today’s episode, Tom goes over some of the new threats to Google from recent advances in machine learning models like ChatGPT, and how Google might react to those threats.” MOZ [...]
Archive for the 'AI for Marketing' Category
The emergence of artificial intelligence technology has influenced the marketing segment in a great way. Effective use of AI tools helps in improving marketing performance. HubSpot contributor Mike Kaput has published an article featuring 10 affordable AI tools for businesses. He says, “Even though marketers who responded to our survey say that they’ve not yet adopted AI because of the price, also consider that all survey respondents who use AI/automation tools say it saves an average of two hours and 24 minutes per day. Here’s a list of affordable and free AI tools to consider adopting... [...]
seoClarity is hosting a webinar ‘Cracking the Code: 5 AI Strategies to Apply in Enterprise SEO’ on Tuesday, April 18, 2023, at 12.00 pm ET. The seoClarity team says, “ChatGPT and Generative AI have radically transformed the content landscape overnight – poised to spark a surge of new content. Dramatic? Perhaps. The new reality? Absolutely. This webinar will provide insight into the state of search, the new SEO landscape and how companies must create content that matches intent. It will explore ChatGPT and how enterprises must adopt a new approach, search model optimization... [...]
Content Marketing Institute has published a new video answering the question ‘Who Owns the IP for AI Content?’ featuring Robert Rose. The CMI team says, “The U.S. Copyright Office says if AI writes your content, your brand doesn’t own that work. But how much human input is enough to claim the copyright? Robert Rose offers his (not legally binding) thoughts on how this could change the focus of your generative AI efforts.” Content Marketing Institute [...]
MOZ is hosting the MozCon 2023 event on August 7-8, 2023. It will have expert sessions on topics ranging from AI & future-proofing your strategies, technical SEO, and content marketing. Cheryl Draper has announced the initial agenda for the event. She says, “The big event is just about four months out and we’re excited to give you a preview of what you can expect to hear on stage this August! From fresh faces joining us for the first time to fan favorites making a return appearance, our speaker lineup this year is 🔥. Topics range from AI & future-proofing your strategies,... [...]
By leveraging AI-powered tools and technologies, businesses can improve the visibility, rankings, and performance of their websites in search engines, and stay ahead of the competition. Search Engine Land contributor Jon Clark has published an article answering the question ‘Has AI changed SEO for better or worse?’. He says, “Here are some ways AI is changing SEO, along with its positive and negative impacts. Content creation AI content creation is a big advantage for businesses looking to gain efficiency and improve their SEO. Google Search’s guidance on AI-generated content has... [...]
ChatGPT, Google Bard, and Bing Chat are the newest addition to the AI technologies influencing the marketing process. Search Engine Journal contributor Ludwig Makhyan has published an article comparing the ChatGPT Vs. Bard Vs. Bing. He says, “ChatGPT uses GPT technology, and Bard uses LaMDA, meaning they’re different “under the hood.” This is why there’s some backlash against Bard. People expect Bard to be GPT, but that’s not the intent of the product. Since Bing and Bard are both available on such a wide scale, they have to tune the responses to maintain their brand image and... [...]
MarketingSherpa has published the latest episode of the How I Made It in Marketing podcast ‘Content & Communications: Use your marketing budget and AI to make your customers’ lives more fun and interesting’ featuring Stacie Grissom. Daniel Burstein says, “Get ideas for public relations, social media, contests, hiring creative talent, and more by listening to episode #51 of the How I Made It In Marketing podcast. I had a fun conversation with Stacie Grissom, Director of Content & Communications, BARK. Listen now to hear Grissom discuss turning viral moments into PR sprints,... [...]
The AI Index from Stanford University’s Institute for Human-Centered Artificial Intelligence (HAI) provides unbiased, rigorously vetted and globally sourced data for policymakers, researchers, journalists, executives and the general public to develop a deeper understanding of the complex field of AI. Adweek is hosting a webinar ‘What’s Really Going On in Artificial Intelligence: Top Trends From Stanford’s AI Index’ on Wednesday, April 26, 2023, at 1.00 pm EDT. The Adweek team says, “Get insights on top AI trends in the just-released 2023 AI Index from Stanford HAI researcher... [...]
Content Gorilla AI 2.0 lets you get higher rankings on search engines by content marketing. The more high-quality content your site has, the higher your rankings in Google, Bing, etc. Content Gorilla AI 2.0 makes content writing easy. That’s good because creating & marketing content consistently isn’t an easy job for most of us. Especially if you are trying to write authoritatively as other influencers do. This new tool is “smart” enough to phrase its output in the way that well-known influential people might phrase it. This is its A.I. Content Paraphraser. It helps you... [...]