AI Search Best Practices and Future Trends
AI search leverages artificial intelligence to enhance search engines’ ability to understand and interpret user queries, providing more accurate and relevant results. It can also personalize search experiences by analyzing user behavior and preferences, delivering tailored recommendations and insights.
Search Engine Land contributor Dale Hanstad has published an article featuring AI search best practices and future trends.
He says, “When Google performs a search using its algorithm and determines it can offer the user a summary, the search engine accesses a site in much the same ways it would to create a SERP appearance.
From a technical perspective, optimizing for Google AI Overviews is a process that largely looks like optimizing for Google Search.
When it comes to keyword strategy, site owners should continue tracking queries for popular topics, paying attention to how the brand is represented in terms of market share, brand voice and informational accuracy. As always, answer questions with helpful content. E-A-A-T is paramount.
Until and unless Google releases a way to track the appearance of AI Overviews on a SERP, SEOs will have to rely on manual testing or makeshift approaches to understand how often AI Overviews appear and for what types of queries.”
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