CMI Shares Five Steps to Build a Content Operation Workflow
A well-structured content operation workflow ensures consistent quality and timely delivery of content, enhancing audience engagement and brand credibility. Additionally, it streamlines collaboration among team members, reducing inefficiencies and maximizing productivity.
Content Marketing Institute contributor Jodi Harris has published an article featuring five steps to build a content operation workflow that helps everybody.
She says, “Content marketing teams would do well to adopt that philosophy. Hard work alone can’t solve the struggle to meet the demands for more (and better) content. Smarter work, though, can remove the friction, confusion, and production inefficiencies that can hinder their success.
Smarter work requires clear operational workflows and well-defined processes. If your team lacks these foundational elements, important tasks fall through the cracks, and no one knows the next steps or who’s responsible for seeing them through. Eventually, chaos reigns, content quality suffers, and the team wastes time fixing production problems while your competitors solve your audience’s challenges.
With this streamlined, five-step process, you can map workflows for each content format and variation your team produces regularly. Then, you can build executable processes that make production more manageable. The templates and examples can guide you through each step.”
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