HubSpot Guide to YouTube SEO
YouTube SEO is crucial for maximizing visibility and engagement. Optimizing titles, descriptions, and tags enhances discoverability and boosts rankings.
HubSpot contributor Braden Becker has published an article on optimizing video content for YouTube search.
He says, “If you want your videos to rank, create content optimized for longer watch times. You can, for instance, prompt users to stay until the end of the video by promising a surprise or a giveaway.
Is it worth optimizing videos on YouTube?
Optimizing your videos on YouTube reaps the same results as optimizing your pages for Google: higher rankings, more clicks, and better conversions!
Optimizing your videos can achieve the desired results on YouTube and even bolster your Google search engine ranking. Google suggests optimizing your videos to improve visibility and engagement.
If you’re actively solving your prospective customers’ problems with your YouTube videos, then you’ve done 90% of the YouTube optimization work.”
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