Content optimization is the process of improving content to make it more engaging and increase its reach.

Ahrefs has published ‘Content Optimization: The Complete Guide’ explaining how to optimize content for SEO, conversions, and social shares.

Priscilla Tan says, “Before you think about attracting email subscribers or leads for your business, you need to start from the top. So, let’s look at the different ways you can optimize your content for SEO and get traffic to your site consistently.

1. Make sure you’re targeting a keyword with traffic potential

Optimizing for a keyword that nobody searches for is pointless. Even if you rank #1, you won’t get any traffic.

To identify keywords with high traffic potential, here’s what you should do:

  1. Go to Ahrefs’ Keywords Explorer.
  2. Enter one or multiple broad keywords related to your topic.
  3. Hit Search.

For example, when you enter “content marketing” and check the Matching terms report, you’ll get over 21,500 keyword ideas with search volumes, Keyword Difficulty (KD), and other valuable data.”

Content Optimization: The Complete Guide

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