This is a reminder for the Adweek webinar to be held on October 18, 2023.

There is a massive opportunity to reach today’s diverse consumers authentically. But it’s not enough to rely on flat demographics—and by making sweeping generalizations, you could be putting your revenue at risk.

Adweek is hosting a webinar ‘The State of the Multicultural Consumer: Connect Authentically With AI-Powered Data’ on Wednesday, October 18, 2023, at 1.00 pm EDT.

The Adweek team says, “Discover deep multicultural data and real-world examples from Resonate’s just-released report, 2023 State of the Multicultural Consumer, with leaders from multicultural agency Dieste and Resonate. You’ll find out: 

  • Strategies to grasp the unique qualities of your audience that are essential to effective campaigns
  • How AI-powered data can help eradicate tired ethnographic assumptions for a truer picture of your consumer
  • Examples of successful approaches from brands across industries“.

The State of the Multicultural Consumer

Adweek

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