Consumer behavior is transforming at an extremely rapid pace and it can be a challenge to keep up.

Adweek is hosting a webinar ‘Winning the Shopper Journey: From Choice to Checkout’ on Thursday, September 21, 2023, at 1.00 pm EDT.

The Adweek team says, “Hear from experts at Vericast, who will reveal new consumer research and uncover strategies to drive effective and creative marketing approaches for 2024. You’ll find out:

  • The real drivers of consumer choices, from health priorities to dining preferences
  • What consumers expect from brands, including things like privacy and social responsibility
  • Consumers’ preferred avenues for product discovery and the messages that strike a chord”.

Winning the Shopper Journey: From Choice to Checkout


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