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Sunday, May 26, 2024

The power of authenticity for marketing [Podcast]

The latest The SERP’s Up SEO podcast episode is titled ‘The power of authenticity for marketing’. The WIX SEO Hub team says, “Should you drop the facade and present your true self to your customer base and audience? Rand Fishkin of Sparktoro joins Wix’s Mordy Oberstein and Crystal Carter to share the power that authenticity brings to your marketing efforts. Understand the power of authenticity to the brand and what it means to your consumers. Dive into how authenticity in storytelling and product value resonates and sparks something different than the noise of competitors.” The... [...]

Live SEO audit | Quick wins and opportunities, Ocober 17 [Webinar]

WIX SEO Hub is hosting a webinar ‘Live SEO audit | Quick wins and opportunities’ on Tuesday, October 17, 2023, at 1.00 pm ET. The WIX SEO Hub team says, “Turn your site’s untapped potential into rapid SEO gains. Watch in real-time as our hosts, along with Search Engine Journal’s Angie Nikoleychuk, analyze a business website and reveal which tricks of the trade offer the highest return in the least time. In this webinar, you’ll learn how to: Identify low-hanging SEO opportunities Implement a low risk, high-reward SEO strategy Develop a roadmap for future SEO wins.” Live... [...]

How to Improve Your Instagram Results: Small Changes With Big Impacts [Podcast]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Improve Your Instagram Results: Small Changes With Big Impacts’ featuring Melissa Jade Beason. The SME team says, “Want better results from Instagram? Looking for optimizations that could result in more engagement and sales? Discover how to improve your Instagram account.” Social Media Examiner  [...]

ApexEngine merges Microsoft Azur and Google Bard Content #ad

ApexEngine is your personal assistant that can help you create high-quality content, generate AI graphics, and respond like a human. This new AI tool is a state of the art app that helps you automate your business tasks and generate quality content and graphics with the power of A.I. The inventor, Ariel Sanders, tells us it is the world’s only Microsoft Azur and Google Bard-powered app that: ✅ Generates human-like responses in 60 seconds ✅ Generates high-quality content ✅ Generates Top-Converting Marketing Material ✅ Writes Dynamic Code as per your Requirements ✅ Designs AI Graphics... [...]

How to Make Your Content Stand Out When Everyone is Using AI [Video]

Neil Patel has published a new video ‘How to Make Your Content Stand Out When Everyone is Using AI’. He says, “In the ever-evolving digital landscape, where technology continues to advance at an astonishing pace, the prevalence of AI in content creation and consumption is undeniable. From chatbots answering customer queries to algorithms curating personalized content recommendations, artificial intelligence has become an integral part of the online experience. However, amidst this era of AI domination, content creators and marketers face a formidable challenge – how to make... [...]

Google Launches ‘Introducing SEO Made Easy!’ YouTube Series

Google has launched the ‘Introducing SEO Made Easy!’ series on YouTube. The Google Search Central team says, “In this new series, Martin Splitt gives quick tips to website owners on how to make the most of their website on Google Search! Whether you’re a beginner or an experienced website owner, there are great tips for everyone! Subscribe so you never miss an episode!” Google Search Central  [...]

The Modern Marketing Data Stack 2023 [Guide]

Digital Marketing Institute has published ‘The Modern Marketing Data Stack 2023’. The DMD team says, “As marketers adapt to profound trends—the arrival of generative AI and large language models (LLMs), the convergence of adtech and martech, and greater attention to privacy issues—the right technology stack is essential to great marketing. Snowflake analyzed what its customers use most often to enhance marketing data analytics and more accurately measure performance and ROI. The Modern Marketing Data Stack 2023 identifies leaders and “ones to watch” across the 10 capabilities... [...]

AI-Powered Marketing in 2024: A Playbook for Success, Ocober 24 [Webinar]

Digital Marketing Depot is hosting a webinar ‘AI-Powered Marketing in 2024: A Playbook for Success’ on Tuesday, October 24, 2023, at 1.00 pm EDT. The DMD team says, “It’s no secret that B2B marketers have a challenging task in front of them: a niche audience, an often technical offering, and tighter budgets than their B2C counterparts. However, a recent survey has found that over 50% of B2B marketers have plans to increase their marketing budget over the next year – and they are looking to A.I. to help them succeed. Join MNTN as they walk through how B2B marketers can utilize... [...]

Contextual Targeting For the Holidays: More Reach, Less Risk, October 25 [Webinar]

Many analysts are forecasting slower holiday spending this year, putting even more pressure on already stressed advertising budgets. Adweek is hosting a webinar ‘Contextual Targeting For the Holidays: More Reach, Less Risk’ on Wednesday, October 25, 2023, at 1.00 pm EDT. The Adweek team says, “Get effective strategies to turn your desired holiday audiences into contextual targets that deliver results from leaders at Fyllo. You’ll find out: How to apply contextual targeting now to secure a cookieless future More effective ways to leverage your loyalty data beyond re-marketing Strategies... [...]

Starting Your Own Marketing Agency [Podcast]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Starting Your Own Marketing Agency’ featuring Melissa McClary Davis. The SME team says, “Want to start your own marketing agency? Wonder how other marketers make it happen? Discover how one agency marketer made the leap to agency owner.” Social Media Examiner  [...]

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