Search Engine Journal has made available the replay of its webinar ‘Google Ads: How To Boost Revenue & Optimize For Offline Sales’. The SEJ team says, “This on-demand presentation with Michael Scott, Paid Ads Marketing Strategist at Manticore Marketing, will show you the ways you can use Google Ads, along with other tracking systems, to optimize your offline activity. In this webinar, you’ll learn: How to change your campaigns to optimize offline actions rather than only on the “online” activity. The best ways to track the clicks to conversion, then optimize based... [...]

Neil Patel has published a new video ‘Keeping Your Customers Engaged – Creating A Mailing List’. He says, “It’s not enough to just acquire customers; you need to keep them engaged and coming back for more. One of the most powerful tools at your disposal for achieving this is the creation and management of a robust mailing list.” Neil Patel’s Blog  [...]

Digital marketing continues to evolve with the newest additions such as voice search, chatbots, and AI etc. Similarweb contributor Leah Messenger has published an article featuring six digital marketing trends to watch out for in 2024. She says, “The world of digital marketing has been growing and growing ever since it began – the internet is graced with new tools and technologies every single day, and the way we search changes on a (seriously) regular basis too. New trends emerge every day, thanks to these fast-paced behaviors and, as marketers, we’ve got to keep on top of all of it. So,... [...]

A sales plan is what outlines your sales team’s objectives and targets, as well as the steps, budget, and tools needed to get you there. Similarweb has published ‘How to Build a Sales Plan: The Step-by-Step Guide’ to help marketers prepare a sales plan. says, “Creating a robust sales plan is really handy to anyone that works in sales. It helps everyone see the big picture, get aligned on goals, and understand their role in achieving them. When you take the time to craft a sales plan, you will: Create a clear and accessible reference to understand company and sales-specific... [...]

Copyblogger has published the latest podcast episode ‘99% of People Don’t Know This Twitter Hack’. The Copyblogger team says, “In this episode, the Tim interviews Eddy, who shares his experience with Copyblogger and how it impacted his life. They discuss the value of Copyblogger as a resource for learning about online business and copywriting. They also discuss the significance of studying human behavior for success on social media, like Twitter. They emphasize the need for active engagement in spaces and interacting with others to achieve growth and monetization.” Copyblogger  [...]

Search Generative Experience (SGE) is a new way to search with Google that uses generative AI. MOZ has published the latest episode of the Whiteboard Friday video ‘4 Stats About SGE’ featuring Tom Capper. The MOZ team says, “Discover key statistics on Google’s Search Generative Experience and their impact on SEO, ads, and user experience. Dive into the latest trends shaping the search landscape in this insightful Whiteboard Friday with Tom Capper.” MOZ  [...]

HubSpot has published a new video ‘How did Fabletics grow $235M in revenue?’. The HubSpot team says, “Today we dive into the rapid rise of Fabletics, an activewear phenomenon that skyrocketed from zero to a $250 million business in just three years. This video breaks down Fabletics’ innovative strategies and provides actionable insights that any business, big or small, can learn from. Whether you’re an entrepreneur, a marketer, or just a curious mind, there’s something for everyone.” HubSpot  [...]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘4 Personality Traits of Successful Agency Leaders’ featuring Jenny Stiven. The SME team says, “Wondering what separates good agency teams from great ones? Curious how certain personality traits can tip the scales? Discover four traits to look for when choosing your marketing agency leadership team.” Social Media Examiner  [...]

Conversational AI is a type of artificial intelligence (AI) that enables computers to understand and process human language. It allows humans and computers to communicate through speech or text.  HubSpot contributor Zoe Ashbridge has published an article featuring 10 conversational AI for sales. She says, “There are a lot of AI tools crying for our attention right now, so we’ve done some research for you. Here are ten of the best conversational AI tools for sales with notes about pricing, what we like about them, and who they’re best for. Plus, some insights from the sales pros who... [...]

Content discovery is the process of finding and consuming new, relevant content online. It involves delivering content quickly to individual users based on their specific needs. Content Marketing Institute contributor Nicole Martin has published an article highlighting five content discovery trends to improve marketing. She says, “Consider these five trends as you finalize your fourth quarter and 2024 content plans: 1. Consumers expect videos for their educational needs, a brand’s products, and its services According to HubSpot research, 66% of surveyed consumers watched a video about... [...]