MarketingProfs has published a new episode of the Marketing Smarts podcast ‘ChatGPT: Marketing Dream or Marketing Disaster?’ featuring Chris Carr.

George B. Thomas says, “Chris Carr compares AI technology to the invention of the printing press or the atomic bomb—a massive shockwave that is going to change the world.

“If you are in the marketing space, you can’t be an ostrich, you can’t bury your head in the sand and you can’t pretend like this wave isn’t coming,” he says on the latest episode of Marketing Smarts. “You can either get ahead of it or you’ll get run over by it.”

Among Chris’s many fears about the future of AI is the dilution of internet content. If anyone can churn on content on any topic, after all, why not go to town and create the most content possible regardless of its accuracy or quality?

“The arms race as marketers—to put as much content out there as possible—I’m not sure that we’re checking the checker,” he says. “I’m afraid that you’re going to have a wave of misinformation that there’s going to be so much content out there that it’s going to be very hard to find the difference between facts and fiction.”

That ruins what he calls the value chain of the internet. Every marketer should be asking, “What kind of value can I bring?” rather than flooding the market with mediocrity.

“Once we’re able to develop foundational content, if you don’t have an Act II, if you don’t have value beyond the AI, if you don’t have that marketing IQ, if you don’t have that strategy, you have problems,” Chris says.

After all, marketers have what AI completely lacks: perspective.”

ChatGPT: Marketing Dream or Marketing Disaster?



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