Reminder- Data Down the Drain? CDPs Bring Value to an Underutilized Asset, May 23 [Webinar]
This is a reminder for the DMD webinar to be held on May 23, 2023.
Digital Marketing Depot is hosting a webinar ‘Data Down the Drain? CDPs Bring Value to an Underutilized Asset’ on Tuesday, May 23, 2023, at 1.00 pm EDT.
The SEL team says, “The latest MarTech Intelligence Report, Customer Data Platforms: A Marketer’s Guide, found that interest in CDPs increased 32% last year. Many respondents listed CDPs as a high-priority technology investment. However, according to Forrester, nearly 90% of marketers say their CDP doesn’t meet their needs.
So where do we go from here? In this webinar, we’ll explore:
- Why customer data platforms are a must-have solution
- How Marketers connect the dots between business expectations and the reality of CDP solutions
- The biggest challenges when vetting, investing and using CDP technology
- How companies like HEINEKEN USA and VF Corporation realize the full value of their CDP implementation.”
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