MarketingSherpa has published a new case study ‘Marketing Testing: How marketers tested an email form, product bundle, and advertising channels to increase marketing performance’.

Daniel Burstein says, “The customer is the boss.

So when your team is unsure of which strategy to move forward on, let the customer decide. Run a test.

To give you ideas for your own tests, in this article we bring you examples from the world’s largest animal health company, a commercial gym equipment manufacturer, and a SaaS company.”

Marketing Testing: How marketers tested an email form, product bundle, and advertising channels to increase marketing performance

MarketingSherpa

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