Six Ways to Optimize Your Content for Google’s Rich Results
Rich results are experiences on Google Search that go beyond the standard blue link. They’re powered by structured data and can include carousels, images, or other non-textual elements.
Schema App has published an article featuring six ways to optimize your content for Google’s Rich Results.
The Schema App team says, “To become eligible for a rich result, make sure your page has the content necessary to satisfy the required Structured Data properties for the type of rich results you are targeting.
Google has over 32 different types of rich results, each of which can be achieved by adding the right Structured Data properties to your web page and abiding by the content guidelines listed.
Let’s say you run a local business and want to achieve a rich result for your product or service.
To achieve a Product rich result, you would markup your product page with the Product Type. Google requires you to include the name property and at least one of the properties – review, offers, or aggregateRating – in your markup to be eligible for the Product rich result.”
How to Optimize Your Content to Achieve Google’s Rich Results
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