Rank Ranger has published a new episode of the In Search SEO podcast ‘Five Things SEOs Need to Know about PPC’ featuring Navah Hopkins.

The Rank Ranger team says, “What are the key things that SEOs need to know about PPC?

That’s what we’re going to be covering today with a lady who hosts a monthly PPC advice column for Search Engine Journal. In the past 15 years, she’s worked in-house, for agencies, and with software companies, and is the current president of Nava Hopkins LLC. A warm welcome to the In Search SEO podcast, Navah Hopkins.

In this episode, Navah shares five things SEOs need to know about PPC, including:

  • How to use Quality Scores to improve your SEO
  • Audiences versus keywords
  • Auction prices of different channels
  • What SEOs can learn from PPC tools
  • Five rules of engagement for landing pages and conversion tracking.”

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