Relationship marketing is a form of marketing developed from direct response marketing campaigns. It focuses on customer retention and satisfaction rather than sales transactions.

Digital Marketing Depot has published a new report ‘Relationship Marketing: The human approach to personalization’.

The DMI team says, “Changing your strategy to one rooted in relationship marketing, which puts the customer at the center of everything, is proving to outperform traditional marketing tactics based on stalking customers around the internet and relying on third-party data.

In this report, explore:

  • Relationship Marketing in the modern marketing landscape
  • Insights and real examples from brands like PepsiCo, TGI Fridays and American Airlines
  • A step-by-step outline on How to build a path to customer obsession.”

Relationship Marketing: The human approach to personalization

Digital Marketing Depot


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