A Guide To Enterprise SEO Strategy For SaaS Brands [Guide]
Search Engine Journal has published ‘A Guide To Enterprise SEO Strategy For SaaS Brands’.
Matt Bertram says, “I’d like to discuss some of the unique challenges SaaS companies face in the digital space and ways SEO can be used to overcome these challenges.
Then, I’ll provide nine actionable tips to help you improve your online presence and grow your business.
5 Unique Digital Challenges For SaaS Companies
1. Economies Of Scale
As I stated in the introduction, SaaS marketers face a tough challenge in scaling SaaS businesses to a comfortable degree in order to offset the cost of hosting their cloud applications.
To achieve a lower cost of total ownership (TCO), SaaS companies need to build an effective network scale that:
- Acquires new customers constantly.
- Retains existing ones.
- Entices customers to communicate with one another using the software to build a full-fledged network.”
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