Google Search Console helps marketers understand site performance and identify issues.

Search Engine Journal contributor Kayle Larkin has published an article explaining whether Google Search Console is a ranking factor.

She says, “Search Console is a free Google tool that helps you monitor and fix problems with your site’s performance in Google search results.

You can get a lot of helpful information from Google Search Console to guide your SEO efforts. But is it a ranking factor?

The Claim: Google Search Console As A Ranking Factor

While the tool doesn’t give us access to every detail about what is going on behind the scenes, it certainly shares a great deal of information on how to help Google crawl and index our pages better.

In addition, the performance reports show you what queries your website displays, your average search positions for those queries, and how many people clicked through to the website from Google Search.”

Google Search Console: Is It A Ranking Factor?

Search Engine Journal

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