With costs rising quickly and the deprecation of third-party identifiers approaching, it’s crucial for brands to find ways to harness the insights they already have to unlock the next phase of growth. That’s the essence of an audience-first approach.

Adweek is hosting a webinar ‘An Audience-First Approach to Customer Acquisition: How Bloomberg Media Enhanced Targeting With First-Party Data’ on Wednesday, December 7, 2022, at 1.00 pm EST.

The Adweek team says, “Hear from Bloomberg Media’s marketing technology strategy lead Grant Germano, and ActionIQ customer success manager Tim Mattessich, about how Bloomberg is using first-party data to power its acquisition efforts. You’ll find out:

  • Strategies to harness data from existing customers to drive successful acquisition
  • Bloomberg’s method of meeting the customer where they are to execute personalized experiences across channels
  • How to grow and activate first-party customer data to drive audience-centric experiences.”

An Audience-First Approach to Customer Acquisition: How Bloomberg Media Enhanced Targeting With First-Party Data

Adweek


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