An Audience-First Approach to Customer Acquisition, December 7 [Webinar]
With costs rising quickly and the deprecation of third-party identifiers approaching, it’s crucial for brands to find ways to harness the insights they already have to unlock the next phase of growth. That’s the essence of an audience-first approach.
Adweek is hosting a webinar ‘An Audience-First Approach to Customer Acquisition: How Bloomberg Media Enhanced Targeting With First-Party Data’ on Wednesday, December 7, 2022, at 1.00 pm EST.
The Adweek team says, “Hear from Bloomberg Media’s marketing technology strategy lead Grant Germano, and ActionIQ customer success manager Tim Mattessich, about how Bloomberg is using first-party data to power its acquisition efforts. You’ll find out:
- Strategies to harness data from existing customers to drive successful acquisition
- Bloomberg’s method of meeting the customer where they are to execute personalized experiences across channels
- How to grow and activate first-party customer data to drive audience-centric experiences.”
Use your marketing budget and AI to make your customers’ lives more fun [Podcast]
MarketingSherpa has published the latest episode of the How I Made It in Marketing podcast ‘Content & Communications: Use your marketing budget and AI to make your customers’ lives more fun and interesting’ featuring Stacie Grissom. Daniel Burstein says, “Get ideas for public relations, social media, contests, hiring creative talent, and more by listening to episode […]
Acquisition Strategy: How to Grow Your Sales the Easy Way [Podcast]
Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Acquisition Strategy: How to Grow Your Sales the Easy Way’ featuring Ravi Abuvala. The SME team says, “Want to generate more leads and close more sales? Looking for an automated process that does the heavy lifting for you? Discover a marketing […]
Reminder- Optimize Your Ad Spend With In-Flight Measurement, March 30 [Webinar]
This is a reminder for the Adweek webinar to be held on March 30, 2023. Adweek is hosting a webinar ‘Optimize Your Ad Spend With In-Flight Measurement: A Practical Approach to Maximize Impact’ on Thursday, March 30, 2023, at 1.00 pm EDT. The Adweek team says, “Unpack the value of using integrated in-flight ad measurement, […]
Reminder- The Power of Programmatic Advertising: Stay Relevant With This Reliable Tactic, March 30 [Webinar]
This is a reminder for the Digital Marketing Depot webinar to be held on March 30, 2023. Digital Marketing Depot is hosting a webinar ‘The Power of Programmatic Advertising: Stay Relevant With This Reliable Tactic’ on Thursday, March 30, 2023, at 1.00 pm EDT. The DMD team says, “With so much uncertainty, one thing has […]
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