Quality backlinks help you improve your website’s credibility and boost traffic. But should you buy backlinks?

Semrush contributor Brian Moseley has answered this question.

He says, “Buying backlinks is the practice of paying for an external site to link back to your website. Backlink buying is something businesses and SEO specialists do in order to improve search engine rankings.

Link building requires hard work and expertise, which is why many SEOs are tempted to just buy them.

In an ideal world, backlinks come from high-quality websites within your industry, and they come to you organically.

In an ideal world, backlinks come from high-quality websites within your industry, and they come to you organically—that is, the person linking to your website found your content helpful or useful and decided to share it with their audience all on their own.”

Should I Pay for Backlinks?

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