YouTube hashtags are keywords preceded by the # symbol. The hashtags are clickable and allow users to easily find related videos sharing the same hashtag.

HubSpot contributor Erica Santiago has published an article explaining YouTube hashtags.

She says, “YouTube hashtags are a simple but effective way to bring more attention to your videos and boost your channel’s viewership. Here’s everything marketers need to know about YouTube hashtags.

Best YouTube Hashtags for Your Video

The best YouTube hashtags for your video will depend on its content. For example, if your video features a celebrity, influencer, or public figure, you can use their name as a hashtag. If your video is part of an ongoing series or playlist on your channel, you can include the title of the series or playlist as a hashtag as well.

In the example below, First We Feast uses the hashtags #Hotones, #Lizzo, and #SeanEvans. Hot Ones is the name of the series on the channel, Lizzo is the celebrity being interviewed, and Sean Evans is the host.”

YouTube Hashtags: What Marketers Need to Know


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