A Guide to CPS Advertising and Analyzing PPC Campaigns [Guide]
Cost per sale (CPS) is a business model in which an advertiser pays a commission to a publisher for each sale that is generated from a click on an ad. CPS advertising is also known as pay-per-sale (PPS) or cost per acquisition (CPA) advertising.
PPCexpo has published ‘A Guide to CPS Advertising and Analyzing PPC Campaigns’.
The PPCexpo team says, “In affiliate marketing, CPS advertisers typically pay a higher commission than they would for other types of online advertising, such as banner ads or pay-per-click (PPC) ads. This is because the CPS model aligns the interests of the advertiser and the publisher more closely than other models; both parties have a vested interest in generating sales.
To maximize profit and productivity, advertisers must understand and track the CPS. You can calculate the CPS by dividing the total amount of money the company spent on the ad campaign by the total amount of sales.
All advertising campaigns can be measured by cost per sale, including TV, radio, print, and billboard ads. However, digital advertising is most accurate and effective as small details of the ad’s performance, such as clicks and page views, can be tracked. The consumer completes the transaction on the business’s website after clicking through an advertisement.
In addition, CPS offers advertisers a way to track their return on investment (ROI) more accurately than other models. For these reasons, CPS has become one of the most popular models for online advertising.”
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