Press releases help businesses in garnering media attention. PR has also been considered to be a useful strategy for improving SEO performance.

Search Engine Journal founder Loren Baker has published an article explaining PR and SEO.

He says, “If you’re not getting the SEO credit for links from news sites, is it still worth including press releases in your digital strategy?

Short answer: Yes. 

However, there’s one important thing you absolutely have to keep in mind. That is why you’re sending a press release.

Is it to:

  • Inform people of a big event your company is hosting?
  • Announce the release of a new product or service?
  • Gain attention for your brand?
  • Prevent a crisis from exploding?

If you can answer “yes” to any of these, then go ahead and write that press release.

But if you’re doing it to gain links for your new site, stop immediately.”

Are Press Releases Still Good For SEO?

Search Engine Journal


You May Also Like These Topics...

How Data Science Can Boost SEO Strategy in 2023, October 18 [Webinar]

Data science can uplift your website’s user experience by deriving insights from the customer behavior and preferences data. Digital Marketing Institute is hosting a webinar ‘How Data Science Can Boost SEO Strategy in 2023’ on Tuesday, October 18, 2022. The DMI team says, “Join the Digital Marketing Institute on the 18th of October, as we […]

Sharing is caring

Short vs. Long Content for SEO

Short-form content is typically considered to be content of fewer than 1,200 words in length. Whereas Long-form content is typically more than 1,200 (sometimes 1,000) words. BrightEdge contributor Andrew Riker has published an article explaining Short vs. Long Content and its SEO impact. He says, “What is certain is that search engines are prioritizing user […]

Sharing is caring

SEO Techniques to Get More Traffic

A well-researched SEO strategy can help you boost your website traffic. You can adopt the right strategies by exploring the proven ways. Ahrefs contributor Joshua Hardwick has published an article featuring 10 SEO techniques for getting more traffic. He says, “The SEO techniques below all help you do one or more of those things. 1. Learn […]

Sharing is caring

7 E-A-T SEO Tips with Lily Ray [Video]

Rank Ranger has published a new video ‘7 E-A-T SEO Tips’ featuring Lily Ray. The Rank Ranger team says, “Most SEOs have heard of E-A-T but why has there been such a big emphasis on E-A-T? How does Google actually use E-A-T? And how do you optimize for E-A-T? 1. What is E-A-T? 2. What […]

Sharing is caring
Sharing is caring