Are Press Releases Still Good for SEO? [Answered]
Press releases help businesses in garnering media attention. PR has also been considered to be a useful strategy for improving SEO performance.
Search Engine Journal founder Loren Baker has published an article explaining PR and SEO.
He says, “If you’re not getting the SEO credit for links from news sites, is it still worth including press releases in your digital strategy?
Short answer: Yes.
However, there’s one important thing you absolutely have to keep in mind. That is why you’re sending a press release.
Is it to:
- Inform people of a big event your company is hosting?
- Announce the release of a new product or service?
- Gain attention for your brand?
- Prevent a crisis from exploding?
If you can answer “yes” to any of these, then go ahead and write that press release.
But if you’re doing it to gain links for your new site, stop immediately.”
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