Getting started with Google Analytics 4 [Guide]
MarTech has published a new guide ‘Getting started with Google Analytics 4’ to help set up the new Google Analytics 4.
Constantine von Hoffman says, “It’s essential to think about how we define and think about success. To start with, answer these questions:
- What do you think are the three success metrics for your website?
- What would your boss/client say are three success metrics for your website?
- What are three actions, conversions and actions on a website that a customer would consider successful?
“That’s going to allow you to see, do my ideas of success and what we’re tracking in a website align?” says Harris. “Because if you’ve got three different pillars in here and there’s not a little bit of overlap, then it’s time – before you start looking at GA4 and setting it up properly – to rethink what really is success and what are we looking to track.”
With GA4 you have to be very organized and know what you want to get out of it right at the start. If you aren’t you will quickly get annoyed and frustrated with it. Knowing what success is will let you determine what to track. ”
Google has caused headaches worldwide with the deprecation of Universal Analytics, forcing businesses to transition to the new Google Analytics 4 instance by June 2023. Content Marketing Institute is hosting a webinar ‘The Transition to Google Analytics 4 and What It Means for Content Teams’ on Thursday, December 8, 2022, at 1.00 pm EST. The […]
Google Tag Manager (GTM) is a free tag management solution that allows you to add and edit segments of code (tags) that collect and send data to Google Analytics. Search Engine Journal has published ‘Google Tag Manager: A GA4 Beginners Guide’. Kayle Larkin says, “I’m sharing an easy-to-follow beginners guide for setting up GA4 using […]
Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps. It provides implementation instructions and reference materials geared toward a developer audience. Social Media Examiner has published a new video ‘How to Use Google Analytics 4 for Marketing’ sharing some useful strategies to use GA4. […]
Social Media Examiner has published a new video ‘How to Use Google Analytics 4 for Marketing’ featuring Dana DiTomaso. The SME team says, “Do you use analytics to measure your marketing? Are you prepared for the shutdown of Google Universal Analytics? Discover how to use Google Analytics 4 to continue tracking consumer behavior and measuring […]
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