MarTech has published a new guide ‘Getting started with Google Analytics 4’ to help set up the new Google Analytics 4.

Constantine von Hoffman says, “It’s essential to think about how we define and think about success. To start with, answer these questions:

  • What do you think are the three success metrics for your website?
  • What would your boss/client say are three success metrics for your website?
  • What are three actions, conversions and actions on a website that a customer would consider successful?

“That’s going to allow you to see, do my ideas of success and what we’re tracking in a website align?” says Harris. “Because if you’ve got three different pillars in here and there’s not a little bit of overlap, then it’s time – before you start looking at GA4 and setting it up properly – to rethink what really is success and what are we looking to track.”

With GA4 you have to be very organized and know what you want to get out of it right at the start. If you aren’t you will quickly get annoyed and frustrated with it. Knowing what success is will let you determine what to track. ”

Getting started with Google Analytics 4: Redefine success

MarTech


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