Competitive analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors.

HubSpot has published a new video guide titled ‘How to Conduct a Competitive Analysis’.

The HubSpot team says, “HubSpot Marketing shows you a foolproof method for conducting a competitive analysis in this video. He walks you through the six steps on how to conduct one, so that you can strengthen your marketing strategies and earn a bigger market share.”


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