Eight Tips for Using LinkedIn Campaign Manager
The LinkedIn Campaign Manager prompts you to choose a campaign objective with one of three core objectives mirroring the sales funnel.
Social Media Examiner contributor Anna Sonnenberg has published an article sharing eight tips to help you efficiently use LinkedIn Campaign Manager.
She says, “In this article, you’ll learn how to use eight useful LinkedIn Campaign Manager features including the Reach and Frequency Forecasting tool.
#1: How to Use Reach and Frequency Forecasting in LinkedIn Campaign Manager
In 2022 Q2, LinkedIn rolled out a forecasting tool for Campaign Manager, with the goal of helping advertisers estimate results and plan budgets. To access this feature, open Campaign Manager and click to create a new campaign.
How to Review LinkedIn Audience Segments
As soon as you select a campaign objective, the Forecasted Results window automatically appears in the upper-right corner. By default, the window displays your target audience size and your estimated 30-day spend and results.”
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