Google has announced the availability of the Google Ads Creative Studio for all advertisers. Now they can utilize Google Ads Creative Studio to create customized ads more cost-effectively.

Google’s Joe Moukabaa and Katie Kellogg say, “Now you can create multiple or even hundreds of versions of a single display or video ad. They can be customized for different audiences, locations, languages or contexts. Simply tell us what element of the ad creative — like a product image, superimposed text or sound — you want to set as ‘swappable’ and provide different versions of that element based on a set of rules you create. The rules include the audiences you want to reach or contexts you want to match.

For example, you might make a rule to change the text overlay on your video creative based on whether your audience is in the market for cold-weather gear or warm-weather travel. We’ll apply the rules quickly to all videos and render the different versions in a matter of minutes. Then, you can create and share a preview that shows every video, along with the rules that apply to that video, with anyone who needs to review it.

These features are available today for video creatives and will soon be launching for display.”

Creativity meets scale in Ads Creative Studio

You May Also Like These Topics...

How to Maximize Your Profits, as seen at Google Marketing Live [Video]

Google Ads has published a new video ‘How to Maximize Your Profits, as seen at Google Marketing Live’  sharing some useful tips to grow your profits. The Google Ads team says, “Be among the first to hear how Google can help you meet your business objectives in an AI-powered, privacy-safe manner. Discover how key themes […]

Sharing is caring

How to Use Keywords to Combine the Power of SEO and Google Ads [Case Study]

MOZ has published a new case study ‘How to Use Keywords to Combine the Power of SEO and Google Ads’ to help marketers and SEOs achieve better results. Adriana Stein says, “Both SEO and PPC are used for a common goal — search engine marketing (SEM) — and neither would survive without targeted keywords. Since […]

Sharing is caring

A guide to common Ad Manager policy questions [Guide]

Google has published ‘A guide to common Ad Manager policy questions’ to help marketers achieve better results from Google ads campaigns. John Brown says, “Ad Manager program policies help ensure we preserve a healthy digital ecosystem for the benefit of all users, advertisers and publishers. But we know we can do more to help Ad […]

Sharing is caring

Your Guide to Preparing Google Ads for 2022 Holidays

With well-designed Google ads, you can take your online holiday sales to a new level. Its time to start working on it. Practical Ecommerce contributor Matthew Umbro has shared five steps to prepare Google ads for 2022 holidays. He says, “We’re halfway into 2022. Now is the time to prepare Google Ads accounts for the […]

Sharing is caring
Sharing is caring