Email is an irresistible marketing tool. It helps you stay connected with your audience and promote your products and services.

MarketingProfs contributor Chad S. White has published an article on when and how to use plain-text email in marketing.

He says, “Plain text emails are appropriate for a fairly narrow group of email types and situations. In all other instances, you’re probably much better off crafting an HTML email for your message.

Here are five situations when using plain-text emails can make good sense.

1. When sending or triggering emails on behalf of a sales rep

Although these are bulk emails typically sent by marketing automation platforms, using a plain text format gives them the feel of personal emails. That helps maintain the illusion that they are actually one-to-one emails sent by a person.

2. When there’s a crisis

Whether it’s a public relations disaster, a natural disaster, or some other kind of crisis, a plain text email conveys transparency and urgency.”

When and How to Use Plain-Text Email in Marketing: Use Cases, Design Best-Practices

MarketingProfs

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